Marketing
The 4 "Ps" of Marketing.
What are Promotion, Product, Price, and Place?
A formal statement of estimated revenues and expenditures.
What is a budget?
The process of developing and using systems to ensure that funds are spent for the purpose for which they have been appropriated.
What is financial management?
Type of evaluation focussed on assessing and improving quality.
What is a formative evaluation?
An evaluation that takes place after the completion of the program implementation.
What is a summative evaluation?
Radio messages, social media posts, flyers, billboards in the 4 "Ps" of marketing.
What is promotion?
People with hypertension helping other people with hypertension learn about and maintain blood pressure control.
What is peer education?
PADS Responsibilities of Human Resource (HR) Management.
What are:
Personnel Planning,
Acquisition,
Development, and
Sanction?
An evaluation that focuses on whether a program was successfully implemented.
What is a process evaluation?
People who understand the priority population and may good sources of data for evaluation.
Who are key informants?
Blood Pressure Screening, Education, and Counseling in the 4 "Ps" of marketing.
What is the product?
Gantt, PERT, and critical path method (CPM) charts.
What are timelines?
Planners are aware of the participants' identities but do not reveal those identities to others.
What is confidentiality?
An evaluation approach that measures changes in health status.
What is an outcome evaluation?
They know the program and organization and are typically less expensive.
What are some advantages of having an internal evaluator?
Narrowing the focus of the marketing strategy and being more effective and efficient with limited resources.
What is segmentation?
Two key criteria for identifying a location/space to conduct a health promotion program.
What are Accessible and Convenient?
Set national standards to protect and guard against misuse of individual health information.
What is HIPAA? (Health Insurance Portability and Accountability Act)
Concepts that pertain to ensuring that people in the priority population are aware of the program, have the opportunity to participate and that an adequate number do participate.
What are Recruitment, Reach, and Response?
A measurement of how many products, services, or other program components were delivered to the priority population.
What is dose?
A promotional strategy that includes reminding the consumer that the product exists.
What is reinforce?
When an outside entity such as MediCal covers the cost for members to participate in your program.
What is Third-party reimbursement?
Allows planners to work out problems prior to a program being launched.
What is Pilot Testing?
Data reflecting the initial status of participants.
What are baseline data?
Additional factors that were not part of the program but may have had some impact on the results.
What are confounding variables?