Crisis Comm.
The first sport crisis occurred in _______ and involved this professional sports team.
1919,Chicago White Sox
Are Sport fans similar to product consumer fans? Why or Why not?
No, sport fans & loyalty
3 Phenomena of Web 2.0
wiki, blog, twitter, podcasts, youtube, social communities
Who writes a press release
Org. representatives
NOT JOURNALISTS
4 of the 9 components of a press release
1.Letterhead/Logo
2.Contact Information
3.“For Immediate Release”- no holding period for publication
4.Headline & Sub Headline
5.Dateline (Date, City, & State)
6.Body
7.Quote- offering a formal opinion
8.Boilerplate- sentence describing your organization
9.###- indicates end of the press release (--more– if it goes to a 2nd page)
What is IRT?
Image Reparit Theory
Key element of Relationship Communication?
long-term commitment
Web 3.0- Example, and is it here yet
Not sure! the definitions and dates of Web 1.0, 2.0 and 3.0 vary
3 Traits of a Press Release
straightforward
written in the active voice
follow any guidelines recommended by your target media outlet.
This coaching style is most utilized with professional athletes
Holistic
5 Strategies of IRT
Denial, Evading Responsibility, Reducing Offensiveness, Corrective Action, Mortification
Professor interviewed in SB Nation Fandom Video
Dr. Wann
3 Positives of Web 1.0
§Reach target publics across national and cultural boundaries
§Direct communication between orgs without gatekeeping of mass media
§Interactivity and feedback
§24/7 availability
§Speed of information
§Multiple contact types
§Adaptability and customizability for market sectors
§E-Commerce
§Lower cost
3 Reasons for a press release
contain a crisis
Provide consumer information
Launch a new product or service
Recall an existing product
Cease providing an existing service
Announce coming events
Report on past events
Welcome new staff members
Profile existing staff members
Highlight awards received
4 ways athletes use SM
As dedicated workers, as connectors, as information seekers, as everyday people
3 Traits/Characteristics of a Crisis
Suprise, Threat, Short Response Time
Team featured in We The Fans
Chicago Bears
Advantages of Athlete Identity
•High motivation and discipline necessary for intense training
•Extremely focused and committed on sport related goals
•Improved social relationships
3 Coaching Styles Addressed
Autocratic, Democratic, Holistic
4 Stages of a Crisis (in order)
Apologia & Antapologia
Statement of Self Defense/Reply to an apology
Most visible/persuasive form of communication for a sports org?
Fans
Disadvantages of athlete identity
•Over-commitment leading to dangerous and dysfunctional practices
Over training
Behavioral pattern leading to burnout and anxiety
Emotional condition
•Exclusive athletic identity
Entire sense of self and self worth comes from being an athlete
Can create identity crisis upon retirement
_________ coaching style is best for team sports while __________ coaching style is best for individual sports
Autocratic/Democratic
3 Types of Crisis Situations
Victim- Little responsibility
Accidental- Low responsibility
Preventable- High responsibility