ROLE OF MARKETING
This helps the business to better market to guest
What is influencing guest behaviour
This person sets goals and formulates than action plan
Who is the director of sales
Where a product or brand stands in the mind of consumers in comparison to other businesses
What is positioning
This occurs when a market is broken down inti smaller groups
What is market segmentation
Data collected to find trends and answer questions to inform marketing practice
What is analytics
The business must find a way to impel guest to purchase a product
What is propelling a guest to action
This person focuses on prospecting and closing deals
Who is the sales manager
It serves as a blueprint describing planned marketing efforts
What is a marketing plan
Zip code, population density and climate
What is geographic segmentation
The process by which we increase visitors to a site by making changes to its design
What is search engine optimization (SEO)
This is the process of building a brand through marketing activities
What is developing the brand
This person runs sales reports, and tracks leads.
Who is a sales coordinator
It takes this to put a marketing plan into action
What is time, money, and talent
Marketing managers should use all segments to have a clear understanding of
What is their current and target markets
Every brand has its own unique personality or
What is personality or voice
Guest needs often evolve
What is acquiring new guest
These people have the potential to become prospects
What is leads
Which analysis should be conducted to analyze external opportunities
What is SWOT analysis
These guest travel for meetings
What are MICE travelers
The department is responsible for all internal and external messaging
What is communications
Informed staff member feel valued and part of a team
What is communicating internally
The sales department increases sales by
What is building a strong client base.
Once a position has been established, goals and objectives must be
What is developed
Benefits, pattern and usage
What is behavioral segment
A type of marketing that uses expert in a particular field
Who is an influencer