Demand Side of Toursim
Supply Side of Tourism
The Customer Journey
Tourism Impacts
Tourism Governance
200

This element of the Tourism System acts as the "connecting link" where transport and travel actually occur.

What is the Transit Route Region?

200

This sector includes intermediaries, destination representatives, and other services (e.g., waste and water) within the destination.

What are Travel Services?

200

During this stage, a traveler gathers feedback from websites, customer reviews, and word of mouth from friends and famiy.

What is the "Information Search" phase?

200

This model prioritizes the "Flourishing" of residents and local well-being over the sheer number of arrivals.

What is the Pro-Community (or Regenerative) Model?

200

This is the primary reason tourism is hard to govern, because it spans across a diverse set of industry and government sectors.

What is fragmentation?

400

This period of tourism development was greatly impacted by the industrial revolution, seeing significant transportation improvements like roads, railways, and steam ships.

What is the Nineteenth Century?

400

Includes Access, Accommodation, Attractions, Activities, and Amenities


What are the 5As of a tourism destination?

400

This term describes any point of contact where the customer interacts with the brand, from a website to a front-desk clerk (a.k.a. "Moment of Truth").

What is a Touchpoint?

400

This term describes the mutually beneficial relationship where tourism funds the protection of the very environment it relies on.

What is a Symbiotic Relationship?

400

According to Hall (2011), Destination Canada and local DMOs belong to this specific typology.

What are Networks?

400

This aspect of visitor characteristics divides travelers based on their values, motivations, and risk tolerance. 

What are psychographics?

400

In the Tourism Marketing Mix, this refers to the distribution channel through which the tourism service is sold.

What is "Place"?

400

This is a User Experience (UX) Design tool used to visualize the process that a customer goes through when engaging with your organization. 

What is a Customer Journey Map?

400

This is the final stage of Droxy's Irridex, where residents feel that the "carrying capacity" has been permanently broken.

What is Antagonism?

400

When the government (Hierarchy) used a marketing campaign to encourage domestic travel during COVID-19, it was using this policy instrument.

What is Exhortation?

800

This term refers to the combination of Domestic and Outbound travel by residents.

What is National Tourism?

800

These "Middlemen" buy tourism products and resell them to consumers.

What are Intermediaries?

800

This phenomenon occurs when a customer’s satisfaction actually increases after a business successfully fixes a mistake.

What is the Service Recovery Paradox?

800

This occurs when tourism revenue leaves the local economy to pay for imported food, technology, or foreign management.

What is Leakage?

800

This governance typology relies on "Shared Values" to improve quality of life.

What are Communities?

1000

These travelers are characterized by a preference for non-touristy areas, a sense of adventure, and a desire for new experiences.

What are Allocentrics?

1000

This specific service characteristic means that no two service encounters are exactly the same.

What is Heterogeneity?

1000

This principle states that all parts of the service should be designed as a unified, coherent whole rather than isolated parts.

What is Holistic Design?

1000

Because tourists bring "new money" from outside the country and spend it locally, tourism is economically classified as this when considering the Balance of Payments.

What is an Export?

1000

This governance typology is defined by the presence of "Public Actors" and "Bottom-Up Steering."

What are Networks?