500
Think about MARKETING. This can be seen as a product, but MORE closely resembles a SERVICE.
people?? ....
activities?? ....
ideas?? ....
What is AN IDEA?
An idea may = a discrete product: book copyrighted or invention patented.
More commonly, an idea = service: a CONSULTANT to industry, foodservices, athletic teams (their IDEAS are provided) .. menu oversight, guidance on sanitation, nutritional care for an LTC facility
the RDN consultant markets professional expertise (IDEAS)