Human Resource Management
This theory emphasizes matching a candidate’s personality with the work culture
What is Person-Environment Fit Theory?
According to this theory, consumers have various levels of needs, from basic physical requirements to self-actualization
What is Maslow's Hierarchy of Needs for marketers?
This theory emphasizes the importance of setting specific, challenging goals to stimulate creativity and enhance innovation.
What is Goal-Setting Theory?
This educational psychology theory suggests that minimizing mental overload helps learners retain information more effectively
What is Cognitive Load Theory?
This theory suggests that employees are more likely to stay engaged when they feel the rewards match their contributions, encouraging reciprocal relationships
What is Social Exchange Theory?
Used to enhance employee motivation, this type of program rewards employees for meeting specific, measurable targets
What is Goal-Setting Theory?
theory emphasizes that people learn and adopt new behaviors by observing others, which can inspire creative ideas
What is Social Learning Theory?
According to this theory, people are motivated when they feel that their effort will lead to a reward they value
What is Expectancy Theory?
Deloitte links increased productivity and reduced absenteeism to programs targeting this aspect of employee experience
What is employee well-being?
This cognitive bias makes products seem more valuable or desirable simply because they are less available
What is the Scarcity Effect?
This theory suggests employees are more motivated when they feel they have autonomy, competence, and a sense of relatedness
What is Self-Determination Theory?
Reducing job burnout and managing mental stress is an application of this branch of psychology in the workplace
What is organizational psychology?
According to this theory, employees are more motivated when both intrinsic and extrinsic motivations are balanced
What is Self-Determination Theory?
When people buy products because they see others enjoying them, they are following this phenomenon, also known as 'herd mentality
What is social proof?
This theory proposes that individuals are motivated to make calculated risks when they believe their actions will lead to successful outcomes
What is Expectancy Theory?
This theory suggests that innovative problem-solving comes from combining analytical intelligence with creative and practical intelligence
What is Triarchic Theory of Intelligence?
This field of study uses brain scans to understand consumers’ subconscious responses to advertisements and products
What is neuromarketing?
This theory, often used in brainstorming, suggests that solutions emerge from combining elements from different fields or domains
What is the Theory of Creative Synthesis