A 165-Year Tradition
The city where the founders of The Atlantic gathered for their first issue
What is Boston, MA?
TAF
What is The Atlantic Festival?
The Atlantic contributor who recently won the Pulitzer for their piece: “We Need to Take Away Children.”
Who is Caitlin Dickerson?
That year we hope to reach 1 million subscribers
What is 2024?
The producer of "How to Talk to People"
Who is Rebecca Rashid?
The vault readers can peruse to search through the journalism, fiction, and American history of our past
What are The Atlantic Archives?
TTA
What is Timely Topical Appeal?
The Atlantic contributor who wrote: “Letter from Birmingham Jail” then titled “The Negro Is Your Brother”
Who is Martin Luther King Jr.?
The primary email audience segments
What are Prospects, Expired/Canceled, and Actives?
When subscribers write to "Dear Therapist", this is who they are writing to
Who is Lori Gottlieb?
The month and year The Atlantic was founded
What is November 1857?
ABP
What is Atlantic Brand Partners?
The Atlantic writer who won a Pulitzer Prize for their piece “What Bobby McIlvaine Left Behind”—an article on grief post-9/11
Jennifer Senior
The founding leader of the growth team
Who is Sam Rosen?
The copy for our Mother’s Day / Graduation gift campaign
What is “Sow Discourse. Cultivate Conversation.”?
The Atlantic's three core values
What are Sense of Belonging, Force of Ideas, and Spirit of Generosity?
MITT
What is Most Interesting Thing in Tech?
A Harvard University attendee who wrote a speech titled “The American Scholar” and co-founded The Atlantic.
Who is Ralph Waldo Emerson?
The month and year we started offering trials to potential subscribers
When is October 2021?
In this newsletter, editors “cut through the noise and recommend a single newly published—or newly relevant—must-read from The Atlantic”
What is One Story to Read Today?
The three sections of the original magazine
What are Literature, Art, and Politics?
DRP
What is Dynamic Renewal Pricing?
The title of the article Ta-Nehisi Coates wrote, arguing that America must “reckon” with its “compounding moral debts.”
What is “The Case for Reparations”?
A feature of our website that reacts to the behavior of the user to maximize conversions
What is our dynamic paywall?
This Atlantic-produced documentary from Vann Newkirk II “highlights the story of the courageous campaign of citizens and activists who faced violence and oppression in the struggle for the right to vote.”
What is Lowndes County & the Road to Black Power?