Chapter 1
Produce a crop
The ability to influence other people to achieve a vision or goal
Leadership
The movie we watched about Pixar demonstrated this marketing term
Unique Selling Position
Marketing is a ___ - way exchange
two
The business entity that one person has legal responsibility
Sole Trader
The leadership style that managers keep control
Autocratic
The profit equation
Cost - revenue
The esthetic of the store around the product (think marketing mix)
Physical Evidence (environment)
The sector of business that is the largest
Tertiary
The belief that people are solely motivated by money
Taylors Theory
The murder mystery game that we played was the use of this human resource chapter term
communication
The two stages of the product life cycle that profits are negative
Research and Development, Introduction
The total cost subtracted by total revenue
Profit
The passing down of authority
The agreement that Disney and Pixar made at the end of the film (human resource term)
Merger/Acquisition
The stage of the product life cycle where most products are abandoned
Introduction
Name the three 'E's in the STEEPLE anlaysis
Economical, Ethical, Environmental
The first level on Maslow's Pyramid
Physiological needs
Steve Jobs
The type of pricing where the product price does not surpass cost, in hopes that the low price brings customers in for higher priced items.
Loss Leader