The company that has the highest sales revenue of the whole market.
The act of distinguishing a business or its products from rivals in the industry.
Activities designed to discover the opinions, beliefs, preferences of potential and existing customers.
What is market research?
What are protectionist measures that governments can use to safeguard domestic businesses from foreign competitors?
This refers to organisations being able to take advantage of another channel of distribution as well as another source of revenue, greater flexibility for organisations to be able to respond more quickly to competitors, reduced packaging, fewer overheads, reduced overheads and increased choice and convenience for customers.
What are the benefits of e-commerce?