Bias
Some studies only use people from one culture so the results may not apply to other cultures
Cultural bias
How well a treatment works - does it help someone to feel better.
Effectiveness
In this design, no one knows who gets the real treatment - not even the researcher.
Double blind procedure
This approach looks at thoughts and mental processes to explain behavior.
The psychologist checks to make sure that no one will be hurt, embarrassed, scared, or upset by the research.
Protection from harm
A researcher only pays attention to results that support what they already believe.
Confirmation bias
How common a condition or behavior is in a group of people
Prevalence
Making sure each condition is controlled the same way
Standardisation
Which approach explains behavior using the brain, hormones, and genetics?
Biological approach
A psychologist does not tell participants the full truth during a study. This is called:
Deception
When people act differently in a study to 'look good' or positive
Social desirability bias
A type of study that watches the same people for many years to see how they grow or change.
Longitudinal research
Making variables specific - turning a behaviour, like "stress", into something we can measure.
Operationalise
Which approach studies how culture and society influence behavior?
Sociocultural approach
This rule protects people’s personal information during and after a study.
Confidentiality
When participants act how they think the researcher wants them to act
Demand characteristics
This helps someone decide if they are ready and want to change.
Motivation
Things that can accidentally affect the results if not controlled.
Extraneous variables
What term describes how psychology theories or ideas can change over time?
Temporal validity
Even if someone is observed in a public space, researchers still need to consider this ethical concept.
Privacy
Using only one approach or perspective to explain a complex behaviour
Determinism
The term that means mental and physical growth over time, especially in children.
Development / Maturation
When a researcher finds themes or ideas in interview answers.
Content analysis
What do we call the belief that all people share the same behavior patterns?
Universalism
This is when psychologists try to use their work to improve society or fight injustice.
Advocacy