Vocab easy
What does word of mouth referral mean?
Convincing a friend, family member, etc. to buy a product or service. Can also include online reviews.
What does CRM stand for?
Customer relationship management?
What does „ongoing exposure“ mean?
Chance to experience new ideas and ways of looking at things.
Can you start a sentence with „especially?“
Sometimes, but Mrs. Phillips told us that we shouldn‘t start a sentence with especially because it is too difficult. :)
Fill in the blank:
How will we teach the type of ______ (adapt) that will be required to ….
Adaptability
What is the word for bulk advertising sent by post?
Mailshots
What does „looking through the window of their own silo“ mean?
Understanding something only from your own position and not that of others.
What does “divorce from practice“ mean?
Too theoretical
Can you start a sentence with „and?“
Absolutely not. Don‘t even think about it.
Fill in the blank:
Although schools, family, peers and employers must all play some role in teaching these ______ (increase) critical skills, there is no escaping the uncomfortable truth.
Increasingly
What is the word for randomly phoning customers?
Cold-calling
What does „spot opportunities“ mean?
Notice something, especially when it is difficult to see.
What does „rejig(s)“ mean?
Arrange in a different way/move around.
Fill in the blank:
While ______ (know) and strong analytical skills will be necessary, they may not be sufficient to keep these jobs.
Knowledge
What is a defining relative clause?
Defining relative clauses give us essential information – information that tells us who or what we are talking about
What does “connect the dots“ mean?
Realize that something is related to something else.
What does „track progress“ mean?
Record the development of something or someone over time.
What does „confers“ mean?
Bring/offer/speak/discuss
Fill in the blank:
They must be capable of comin up with unique, breakthrough ideas and express these ideas in a way that will be ______ (compel) and elicit the desired response from others. Easy to say, but very tough to do.
Compelling.
What is a non-defining relative clause?
provide some additional information that is not essential and may be omitted without affecting the contents of the sentence.
What does compel mean?
To convince, manipulate, encourage…
What does „hone the skills“ mean?
Improve/refine
What does: „In the pejorative sense“ mean?
A negative meaning
Fill in the blank:
And how will we begin teaching another trait that may prove to be even more important in ensuring lifetime career ______ (succeed) in an increasingly volatile….
Success
Is this a defining or non-defining relative clause?
John's mother, who lives in Scotland, has 6 grandchildren.
non-defining relative clause