Value Proposition
Product or service that creates value with a distinct mix of elements catering to a customer segment.
What is a Value Proposition?
This value proposition Offers similar value at a more affordable rate.
What is Price?
what is one direct channel?
What is Salesforce or Web Sales?
True or false... Partner Channels are direct?
What is False/No?
Value proposition that satisfies an entirely new set of needs the customer previously didn't perceive.
What is Newness?
Making things more simple or easier to use can create value.
What is Convenience?
The second segment of channel phases
What is Evaluation?
What are the 3rd and 4th stage of the channel phases?
What is Purpose and Delivery?
Improving a product or service performance in order to create Value.
What is Performance?
Name the first and last channel phase.
What is Awareness and After sales?
What is one benefit and one drawback of a Partner Channel?
What is... Lower margins but larger outreach/ more resources
what is the name of all 5 ice members?
What is...Ben, Christian Coulter, Morgan, and Tanner
Tailoring products and services to the customer's specific needs to create value.
What is Customization?
This can create value because it stands out from its competition.
What is Design?
The Channels building block describes...
(What is...) how a company communicates and reaches its customers to deliver a value proposition.
Why does understanding your customer segment help you come up with a good value proposition?
You understand what provides value to them and why they'd like to pay for it.
Value is created simply by helping a customer get a certain job done.
What is "Getting the job done"?
Name the 4 channel types.
What is (Direct, Own, Indirect, Partner)?
What are 2 indirect channels?
What is... Own store, Partner stores, Wholesaler
Throwback! Your Customer Segment heavily influences your value proposition... List 4 types of Customers segments.
What is... Mass, Niche, Segmented, Diversified, Multi-sided?