Show:
Unit 1 - Intro to Marketing Pt 1
Unit 1 - Intro to Marketing Pt 2
Unit 2 - Sport Marketing Pt 1
Unit 2 - Sport Marketing Pt 2
Unit 3
100

What is the copy of a print ad?

a) The main headline of the ad

b) How many times you repeat a word in the ad

c)The catchy part that grabs the audience’s attention in the ad

d)The written portion of the ad

What is the written portion of the ad?

100

Name 4 types of advertising.

What is Magazines, Newspapers, Television, Radio, Out-of-Home, Direct-to-Home, Internet, Specialty, Social Media?

100

If you won the Canadian Open Golf Tournament. Which category of professional sport would this tournament fall into?

What is Sports Competition?

100

What is premium pricing?

What is When a company will charge more money for a product than a fellow competitor in order to create a perception that the product is high quality?

100

Name a challenge in the entertainment industry

What is...

  • Entertainment has a short shelf life 

  • Selling entertainment is a gamble because the costs and expenses are paid for up front

  • The consumer market is fickle, and the public is  always looking for the “next big thing”

200

What is the Marketing Mix?

What is the 4 Ps – products, price, place and promotion?

200

Apple released their first AirPods in 2016. In 2019, they released AirPods Pro and in 2021 they released AirPods 3rd Generation. This is an example of:
a) A product line
b)A product modification
c) A product item
d)A product mix

What is a product line?

200

What is the break even point?

What is the number of sales needed to cover all expenses and have $0 profit?

200

What is it called when a company lists their products/services at low costs in order to attract the more cost-conscious customers?


What is Economy Pricing?

200

What is a fad? Give 1 example.

What is...

A product that is extremely popular for a very short period of time.  

  • Ex: Fidget Spinners, Snapchat Hot Dog, Baby Shark DO DO DO, Keito Diet, Pokemon Go

300

Name the technique that matches the following definition:

An advertising technique used by companies to subtly promote their products, usually through appearances in film, television, or other media

What is Product Placement?

300

Name an advantage of cross promotion.

What is...

  1. Reaches more people

  2. Endorsement from another company adds credibility

  3. Cross promotions are more memorable to customers

300

What is the type of sponsor called when they provide a goods or services instead of physical currency for an event?

What is an In-Kind Sponsor?

300

What is the term called when there can be only one product in a product category that is granted sponsorship at a sporting event (excludes the  competition).

What is product exclusivity?

300

At which stage of the product life cycle does competition enter the marketplace?

What is Growth?

400

McDonald’s and Boston Pizza is a form of _______ competition?

What is indirect?

400

Name the three main components of a brand.

What is Name, Logo, and Slogan?

400

What does price elasticity mean?

What is A change in the price of a product will change demand?

400

Name two factors that impact the price a company charges for their product?

What is ...

  1. Laws 

  2. Competition

  3. Supply and Demand

  4. All of the above

400

What is an endorsement?

What is A form of advertising that involves a well-known person using their fame to help promote a product or services?

500

Describe the target market for Rolex (3 Demographics, 3 Psychographics)

Ex:

Demographic Target Market:

  1. Age: The primary age group for Rolex watches is typically adults in the age range of 30 and above. This is because Rolex is considered a luxury brand, and younger individuals may not have the purchasing power or inclination for such high-end products.
  2. Income Level: The target market includes individuals with a high disposable income or significant wealth. Rolex watches are premium and expensive, so they cater to those who can afford luxury items.
  3. Occupation: Professionals and successful businesspeople are often part of the demographic target market. Rolex watches are associated with status and success, making them appealing to individuals in high-status occupations.

Psychographic Target Market:

  1. Lifestyle: The target market includes individuals with a sophisticated and luxurious lifestyle. Those who value and appreciate the finer things in life, such as high-quality craftsmanship and precision, align with the psychographic profile for Rolex.
  2. Personality: People who value exclusivity and uniqueness are attracted to Rolex watches. The brand has a reputation for producing limited editions and iconic models, appealing to those who want to stand out and express their individuality.
  3. Values and Aspirations: The psychographic target market for Rolex comprises individuals who value tradition, craftsmanship, and a sense of timeless elegance. Owning a Rolex is often a symbol of achieving personal success and having a refined taste.
500

SWOT Analysis (2 pts per section) for Netflix

Ex:

S:

  1. Original Content Production: Netflix invests heavily in creating original content, earning critical acclaim and attracting subscribers. This strategy enhances brand loyalty and differentiates Netflix from competitors.

  2. User-Friendly Interface: The platform's intuitive and user-friendly interface contributes to a positive user experience. Easy navigation and personalized recommendations keep subscribers engaged.


W:

  1. Licensing Agreements: Netflix faces challenges in obtaining licensing agreements for certain content. As competitors enter the streaming market, securing popular titles becomes more competitive and expensive.

  2. Account Sharing: The practice of users sharing accounts without additional costs poses a revenue challenge for Netflix. Addressing this issue without alienating subscribers is a delicate balance.


O:

  1. International Expansion: There is still room for growth in untapped international markets. Expanding into regions with emerging internet infrastructures presents an opportunity for increased subscriber numbers.

  2. Partnerships and Collaborations: Forming strategic partnerships with content creators, studios, or other platforms can enhance the quality and diversity of Netflix's content. Collaborations may also provide access to exclusive titles.


T:

1. Increasing Competition: The streaming industry is becoming increasingly competitive with the entry of new players. Competition from well-established platforms and tech giants poses a threat to Netflix's market share.

2. Regulatory Challenges: Changes in regulations, especially related to copyright laws and content restrictions, could pose challenges to Netflix's global operations and content offerings.



500

“Nike made an agreement and paid a fee to the NBA, so they are allowed to sell jerseys and hats with the NBA logo on them”. In this licensing agreement, which company is the licensor, and which is the licensee?


What is Licensor – NBA, licensee – Nike?

500

What is it called when the producer sets high price when a high-end product is first introduced to attract consumer and collect as much revenue as possible?

What is Market Skimming?

500

The process of maximizing the number of visitor to a particular website by ensuring that the site appears high on the list of results is called __________.

What is Search Engine Optimization?