WHO WE ARE
WHAT WE DO
HOW WE WORK
WHERE WE FIND LEVERAGE
PLATFORM POTPOURRI
100

Name 5 True clients!

Higher Logic, DigitalOcean, Spotify, Twilio, Databricks, BuzzFeed, Drunk Elephant, CarGurus, Casper, and many more!

100

What is the difference between contingent and retained search?

Contingent: fee is contingent on successful placement; typically higher volume, non-exec level

Retained: fee is guaranteed, exclusive; more targeted, exec level

100

On an average search, what True team members would be staffed?

Always a partner, some combination of principal/senior associate/associate, and an EC (for contracts over $90K).

100

What are the deliverables an associate is responsible for coming out of a kickoff call?

Job description, pitch doc, research doc, outreach template, scorecard/assessment criteria.

100

What year was True founded?

2012

200

What is True's 10|10 Initiative?

Our internal commitment to diversifying every search with at least 10% racial and gender diversity.

200

What is an EC? How do ECs enhance the capabilities of the search team?

EC stands for engagement coordinator. ECs are experts at organization and handle the majority of search logistics, including interview scheduling. Their preferred method of communication: always email!

200

When/How often do True's promotion and feedback cycles happen?

Our promotion cycle happens twice a year (summer/winter), and while we have moved to a continuous feedback model, we have quarterly performance roundtables and formal reviews at the end of the year.

200

How does the "map the market" approach differ from the "bullseye" approach for research?

"Map the market" starts with companies; "bullseye" goes straight to candidates.

200

How does AboveBoard flip the traditional executive search process?

AboveBoard puts the power in the hands of the candidate: in traditional executive search, a candidate would have to wait for a recruiter to reach out. With AboveBoard, candidates have the power to raise their hands to be considered for an opportunity.

300

Name as many of True's values as you can--there are 5!

Innovation, Transparency, Collaboration, Altruism, Balance

300

What's the difference between a firm and a fund?

A firm is the investing company. A fund is a specific set of capital raised by the firm, which can be managed by one or multiple partners.

300

Describe the general difference in responsibilities for Associates/Sr. Associates compared to Principals/Partners.

Associates/Sr. Associates: stronger focus on execution (research, outreach, deliverables) and candidate relationships.

Principals/Partners: stronger focus on overall search strategy, client relationships, and targeted execution.

300

What are some outreach "don'ts"?

Don't: forget to log it in Thrive, reach out to a candidate within 48 hours of a previous outreach, reach out to an off-limits candidate, email blast without personalization, rely on only one channel for outreach, give up after only one attempt

300

What is Synthesis? 

Synthesis is our executive coaching and assessment business for evaluating leadership capability
and potential.

Synthesis is one of our True platform businesses along with AboveBoard, TrueBridge, Thrive, and TrueEquity.

400

What does the acronym SHREK stand for in recruiting?

Big 5 search firms: Spencer Stuart, Heidrick & Struggles, Russell Reynolds, Egon Zehnder, Korn Ferry

400

What's the difference between venture capital and private equity?

VC invests smaller amounts in more companies (typically a longer-term play), whereas PE invests larger amounts in fewer companies (and can't afford to have their investments flop).

400

Define as many of the following terms as you can: "heads down," "in the weeds," "athlete," "step-up," "carveout candidate"

Heads down: candidate is dedicated to their current company/project for the time being, not looking

In the weeds: tactical, hands-on

Athlete: best-in-class candidate, can work cross-functionally

Step-up: a candidate for whom the role in question would be a promotion

Carveout: a candidate who was engaged by the client prior to True coming on

400

Describe where and how to log outreach, candidate responses, and rejections in Thrive.

Log outreach under "Outreach", log verbatim candidate response under "Outreach", reject for appropriate reason (Timing, Scope, Compensation, etc.), and add general comment in comment box.

Remember, clients cannot see outreach, but they can see rejection reasons and comments.

400

Who are our 5 cofounders?

Joe Riggione and Brad Stadler: Co-CEOs

Josh Withers: Managing Director of True Platform

Tim McDonald: Partner & Co-head of CEO BOD Practice

Pat Haggerty: Partner & Co-head of Enterprise Practice

500

Give your True pitch in 30 seconds!

Clock starts now!

500

Name as many practice specializations as you can. What is our largest functional practice? Fastest growing?

Function: CEO & BOD, FOP, GTM (largest), PDT (fastest growing), PTL

Industry: consumer, enterprise, financial services, climate tech, healthcare & life sciences

500

What do the following acronyms stand for: ARR, SMB, ACV, IPO?

ARR: annual recurring revenue

SMB: small/medium businesses

ACV: annual contract value

IPO: initial public offering

500

In a typical search contract, what client team members are "off limits" and for how long?

The placement is off limits forever. Direct reports of the placement and CEO would usually be off limits for 12 months.

500

Name another company (outside of True) that uses Thrive.

Starbucks, Caldwell, NEA, Battery Ventures...