A-E
ACT
Americas Commercial Team
The Americas Commercial Team (ACT) consists of four teams with two core responsibilities: (1) The Brand organization that focuses on building long-term brand differentiation and equity; (2) The revenue-generating teams (Distribution and Commercial Marketing, Americas Sales, and Americas Revenue Management), that have accountability to grow revenue through IHG Channels, loyalty, digital marketing, hotel performance optimization and B2B customer relationships.
GMC
Global Marketplace China
Online portal within IHG Way of Sales that houses a wealth of information and resources designed to help IHG sales professionals capture more Outbound China business. The portal is home to an accreditation quiz for hotels that seek to be "China Ready"
LTO
Labour Turn Over
The ratio of the number of employees that leave a company through attrition, dismissal, or resignation during a period to the number of employees on payroll during the same period.
QEM
Quality Evaluation Measure
A measure of consistency of compliance of our hotels and resorts to product and service standards relevant to hotel brand.
VAT
Value Added Tax
A tax on the amount by which the value of an article has been increased at each stage of its production or distribution; a tax being applied on top of the room rate(s) of our hotels.
AHLA
American Hotel & Lodging Association
The American Hotel & Lodging Association (AH&LA) is the sole national association representing all segments of the 1.8 million-employee U.S. lodging industry, including hotel owners, REITs, chains, franchisees, management companies, independent properties, state hotel associations, and industry suppliers. Headquartered in Washington, D.C., AH&LA provides focused advocacy, communications support, and educational resources for an industry generating $155.5 billion in annual sales from 4.9 million guestrooms.
IDK
I don't know
Shortcut for casual email and text conversations
MOWL
How Many, How Often, When, Length of Stay
Sales terminology introduced in Sales by Segment training for sellers to remember key questions for buyers - How many (room nights, people, etc), how often, when, and what will be length of stay.
RMH
Revenue Management for Hire
Service that provides a hotel with an overall revenue strategy as well as tactical systems management. The hotel receives a call on a weekly, bi-weekly or monthly basis to formulate, recommend and implement revenue strategies.
BO
Breakout
Typically refers to smaller meetings held during a larger meeting.
JATA
Japan Association of Travel Agents
An association sanctioned by the Minister of Land, Infrastructure, Transport and Tourism based on the Travel Agency Law, the Japan Association of Travel Agents (JATA) seeks to improve the quality of services provided to travelers to and from Japan. It contributes to the development of the travel and tourism industry through a variety of activities including disseminating information, encouraging cooperation among members, and promoting the development of businesses and legislation that will benefit the membership and the industry at large.
NET REVCO
Net revenue per call offered
A key efficiency measure for the CRO which measures the amount of money generated per call through to the CRO
UOE
Undistributed Operating Expenses
Refers to the costs running the hotel before a guest checks-in.
WIP
Work In Progress
Unfinished documents or projects
CPC
Cost Per Click
Fee structure for online marketing where a specified amount is paid every time a user clicks on an advertisement. Most commonly used by search engines e.g. Google and price comparison sites e.g. Sidestep.
KIS
Keep It Simple
A common expression reminder not to get overly complicated.
ORI
Operations Resource Immersion
IHG WARM's immersion program to introduce General Managers to IHG resources and tools
SEO
Search Engine Optimization
Process by which a website owner uses techniques and tools to obtain strong organic positioning on a search engine, e.g. ensuring the content on the website matches the main keywords a user would use to search for it.
WWW
Wish Want Walk
The Wish Want Walk Rate Grid is an IHG online application designed by the Worldwide Sales Business Travel team to facilitate rate collaboration between IHG Global Sales and Hotel Sales. Hotels provide account specific rate guidance each RFP season to provide the Key Accounts teams with insight on preferred rates (wish), acceptable rates (want), and least acceptable rates (walk).
EPC
Extra Person Charge
Fee added to the room rate when more than one person shares a room. The fee is applied for each additional person in the room. When you quote a Double Room Rate in i-RFP, i-RFP subtracts the Single rate from the Double rate and automatically sets up the Extra Person Charge
HOP
Hotel Operating Profit
Calculated by the following formula: Revenue - Operating Expenses = Gross Operating Income - Undistributed Operating Expenses = Gross Operating Profit - Fixed Charges = Hotel Operating Profit (HOP)
PPD
Partnership, Planning and Delivery
Terminology used in the Global Sales & Marketing Project Management Organization.
T&L
Tour and Leisure
One of 5 Global Sales Segments. Refers to Tour Operators or Wholesalers who buy blocks of rooms at deeply discounted rates from hotels.
YI
Yield Index
An income returned on an investment, such as the interest received from holding a security. The yield is usually expressed as an annual percentage rate based on the investment's cost, current market value, or face value