Language
The new rule led to a noticeable ________ in employee attitude.
A. differ
B. different
C. difference
D. differs
C. difference
Her email ________ that the meeting has been delayed.
A. confirm
B. confirms
C. confirming
D. confirmation
B. confirms
What is a logo?
A) A kind of food
B) A short TV show
C) A special picture or symbol for a brand
D) A new product name
C) A special picture or symbol for a brand
Which word means "people who buy things from a store"?
A) Commercials
B) Customers
C) Quality
D) Nostalgic
B) Customers
What is the main job of a marketing mascot?
A) To clean the store
B) To sell tickets
C) To help people park
D) To represent a brand or product
D) To represent a brand or product
We were impressed by the speaker's ________ of the topic.
A. know
B. known
C. knowing
D. knowledge
D. knowledge
Our clients often ________ positive feedback about their experience.
A. provides
B. providing
C. provide
D. provider
C. provide
Why is a good logo important for a company?
A) It makes the product taste better
B) It helps customers recall the brand
C) It tells customers where the company is located
D) It replaces the need for mascots
B) It helps customers recall the brand
What do many people do when they watch old family videos?
A) Represent the past
B) Forget everything
C) Feel nostalgic
D) Lose customers
C) Feel nostalgic
Which of these is an example of a marketing mascot?
A) A receipt
B) A TV commercial
C) Tony the Tiger
D) A customer
C) Tony the Tiger
Many countries have national animals. ________, Australia has the kangaroo.
A. For instants
B. For instance
C. Four instance
D. Four instances
B. For instance
The new policy led to a noticeable ________ in employee morale.
A. differ
B. different
C. difference
D. differs
C. difference
A successful advertising campaign will often try to __________ the desires and emotions of its target audience.
A. appeal to
B. ignore
C. analyze
D. discourage
C. analyze
Choose the sentence that uses the word recall correctly.
A) I recall my shoes every morning.
B) Can you recall the name of that movie?
C) He recall very fast runners.
D) We recall to the shop for dinner.
B) Can you recall the name of that movie?
Why do companies use mascots in marketing?
A) To make their product look expensive
B) To confuse customers
C) To create a memorable and friendly image
D) To stop people from buying
C) To create a memorable and friendly image
I missed the first part of the presentation. Could you ________ the main points?
A. summarize
B. summary
C. summarizing
D. summarized
A. summarize
This department ________ a vital function in the company's success.
A. performing
B. performs
C. perform
D. performance
B. performs
The term "brand loyalty" refers to:
A. The number of different products a company sells.
B. A consumer's consistent preference for a particular brand over others.
C. The legal protection given to a company's name and logo.
D. The process of designing a new product from scratch.
B. A consumer's consistent preference for a particular brand over others.
Which of these sentences uses the word represent correctly?
A) The singer represent a sad memory.
B) A red heart often represents love.
C) I represent to the grocery store.
D) My parents represent going to school.
B) A red heart often represents love.
Which statement is TRUE about marketing mascots?
A) Mascots are always animals.
B) Mascots are only used in cartoons.
C) Mascots are usually forgettable.
D) Mascots help customers recall the brand.
D) Mascots help customers recall the brand.
The recent changes to the computer software have led to a noticeable ________ in user satisfaction.
A. reduce
B. reduction
C. reducing
D. reduces
B. reduction
You said, “Let's table this discussion.” __________ by that?
A. What do you mean
B. What are you meaning
C. What is the means
D. Do you mean
A. What do you mean
In graphic design for marketing, the choice of a specific color like blue is often used to promote feelings of trust and reliability. This strategic use of color to influence perception is an example of __________.
A. color theory
B. visual hierarchy
C. color psychology
D. brand recognition
C. color psychology
Which sentence best uses the words quality, commercials, and memorable?
A) Commercials are always memorable when they have no quality.
B) Memorable quality makes bad commercials for customers.
C) The memorable commercials showed the high quality of the product.
D) Customers make commercials more memorable than quality.
C) The memorable commercials showed the high quality of the product.
How can a well-designed mascot improve long-term brand success?
A) By lowering the cost of the product
B) By replacing the need for advertising
C) By building emotional connections and increasing brand recall
D) By distracting customers from product quality
C) By building emotional connections and increasing brand recall