Branding
History of Ikea
Elements
Brand Equity +Rebranding
Ikea's Future
100
What does the "D.I.E." acronym stand for and what does it mean?
Differentiation from competitors
Identity (who they are)
Expectations (ie. functionality, physical, financials, social, and time)
100
What are the colors of the Ikea’s logo?
Blue and Yellow
100
Name one of the elements in IKEA’s brand strategy
Consistency, flexibility, emotion, loyalty
100
When did Ikea rebrand its latest logo?
2019
100
What is Ikea's goal for the future?
To be a more sustainable company, and to motivate their customers to be more sustainable.
200
What is the target audience for Ikea?
Middle-class ages 20-34
Newlyweds and new families
200
Where is Ikea’s headquarters? (not where it was originally founded)
Netherlands
200
What are one of the ways IKEA is consistent in their brand strategy?
Swedish colors, Swedish food, self-assembled and flat-packaged products, affordability
200
How many components does brand equity pyramid have?
6
200
When year does Ikea want to be sustainable by?
2030
300
What sets Ikea apart from other home furnishing stores?
You build your own furniture.
300
What year was Ikea founded?
1943
300
What was the name of emotional marketing campaign IKEA used to show how IKEA products can fullfill emotional needs?
Where life happens
300
This was Ikea's first logo?
True/Yes
300
Who does Ikea wish to appeal to in the future?
A younger audience, appealing to those that wish to live sustainably.
400
What are some of Ikea's priorites in their brand?
Functionality
Quality
Low prices
400
Who created Ikea?
Ingvar Kamprad
400
What app did IKEA launch in 2017 that uses AR to digitally place their products in homes?
IKEA Place
400
What are Ikea’s brand equity pyramid feelings?
Welcoming, fun, family
400
What social initiatives is Ikea working towards?
A more equal and diverse workforce
500
How many Ikea stores are there and in how many countries?
Over 420 stores in over 50 countries
500
What is Ikea’s slogan?
"To create a better everyday life for the many people"
500
What did the international journal of reasearch in marketing find about IKEA customers, hint it ties in with the IKEA effect?
Customers are more inclined to value IKEA products over a pre-built item of higher quality
500
How did Ikea entice customers and build brand love?
Inspiring design, fun shopping experience, and engaging brand story
500
What is Ikea's Wood Initiative?
To be more conscious of where they source their wood, and to make sure they are affecting as little trees as possible.