Commercial Execution
PMA Dominance
Positioning
One IKEA Bonus
100

Name an area that is part of the Markethall Remodel

What is Cook & Eat, Bed & Bath Textiles, Home Textiles, Home Organization, Lighting, or Home Decor?

100

We recently opened up a new Pick Up Point in what city?

What is Boise?

100

Name the 2 of the 6 Sleep Essentials.

What is Air, Sound, Declutter, Comfort, Temperature, & Light?

100

These people contribute to the One IKEA Bonus

Who is everyone?

200

This term is the distance of a 0-20 minute drive around the store.

What is a PMA? (Primary Market Area)

200

We recently partnered with this university to service their move in and attract one of our main target customers.

What is the University of Utah?

200

IKEA officially opened our stores in the US during this year, leading to our 40 year anniversary in the US for 2025

What is 1985?

200

This percentage is the maximum payout amount for the One IKEA Bonus

What is 150% of one months pay? (What is 3 paychecks?)

300

Store revenue goal + Operational cost goal + Operational result = ?

What is the ONE IKEA Bonus?

300

It is mandatory that every IKEA product has the _____est price in the market.

What is "lowest" ?

300

A reward for everyone in our store based on the result to our specific business goal

What us the ONE IKEA Bonus?

300

The FY25 Conversion Rate goal of Visitors to Customers is ____%

What is 45%?

400

This review evaluates how well a store has applied the IKEA mandatories. The IKEA mandatories are required rules that secures the IKEA experience/brand.

What is a Concept Review?

400

This project increases the size of our warehouse and adds a collection point location on-site. In addition, this project also increases the size of our Customer Service area and  Admin, adding a new training room.

What is REX? (Retail EXpansion Project) (Expansion)

400

The _____ ______ Forum (or _________ Club) is a team of people that share new range and range knowledge. You can take their quizzes to test your range knowledge and have a chance to win new products!

What is The Goodnight Club or Range Launch Forum?

400

For FY25, we want our customers to have this many items per basket/transaction.

What is 8.2 items per basket?

500

This mandatory categorizes IKEA products into our lowest price, low price, medium price, and high price.

What are Price and Quality levels?

500

Our store has many cities that we consider in our main group of customers. Name any 3 cities that our store considers in our 0-20 minute drive time.

What is Draper, Herriman, Bluffdale?

500

Our Commercial Focus for FY25 is to make IKEA a one-stop shop for all your ________ _____ essentials. From a mattress, nightstand, blankets, a lamp, even some bed time snacks.

What is Complete Sleep?

500

This is the FY25 goal for our Total Market Area Sales (This dollar amount includes Brick sales + Online Sales + Food Sales)

What is $100 million?