Challenges and future strategy
IKEA must keep its products affordable because Indian customers are highly sensitive to this.
What is price?
IKEA opened its first large-scale Indian store in this city.
What is Hyderabad
IKEA's research found that Indian consumers prefered more of this in their homes.
What is color?
Changing products and services to suit Indian customers is an example of this strategy.
What is local adaptation?
Indian customers’ preference for colourful and family-centred living spaces belongs to this PESTLE factor.
What is the social factor?
IKEA’s sales increased in India, but this increased even more.
What are operating expenses?
The best Swedish meatball in the world is made in this store's cafeteria.
What is IKEA?
IKEA discovered that Indian family life is often centerd around this piece of furniture.
What is the couch/sofa?
Keeping a consistent brand, identity and business model around the world is called this.
What is global standardisation?
India’s large population, growing urban class and price sensitivity belong mainly to this PESTLE factor.
What is the economic factor?
IKEA plans to increase local sourcing from 27% to this percentage.
What is 50%?
IKEA spent approximately this many years planning, researching, and constructing before opening its first Indian store.
What is five years?
Indian customers were less interested in this traditional IKEA practice.
What is assembling furniture themselves?
IKEA wanted to preserve this national identity while adapting to India.
What is its Swedish identity?
India’s 2012 FDI policy allowed IKEA to enter with this level of ownership.
What is 100% ownership?
IKEA wants online sales to increase from 30% to this percentage.
What is 40%?
India became this numbered country eneter by IKEA. (Meaning India is the "blank" country to have an IKEA)
What is the 51st country?
IKEA visited Indian homes and surveyed customers mainly to understand these two things.
What are Indian lifestyles and customer preferences?
IKEA’s Swedish model conflicted with Indian preferences because many customers did not like this part of its business model.
What is the do-it-yourself assembly model?
Using physical stores, online shopping and delivery together is known as this kind of strategy.
What is an omnichannel strategy?
To reach customers outside major cities, IKEA should continue expanding these two services.
What are online shopping and delivery services?
Before opening its store, IKEA created this experience centre to introduce Indian consumers to the brand.
What is Hej Home?
IKEA used its customer research to plan its store design and this part of its offering.
What is its product range?
This was the central challenge IKEA faced when entering India.
What is balancing global standardisation with local adaptation?
India’s sourcing rules encouraged IKEA to work with these businesses.
What are Indian or local suppliers?