Marketing and Products
Marketing channels and marketing environment
Target markets and demographics
Branding
Pricing
100

In marketing, "Product, Place, Price, Promotion" are known as

What are the 4Ps of the marketing mix?

100

The term for interdependent firms that make a product available for businesses or consumers 

What is a marketing channel or distribution channel?

100

Generation that are workaholics and are living longer healthier lives

What are Baby Boomers?

100

The image that stands behind the name, symbol, icon, design, or combination of these, that identifies the maker or marketer of a product.

What is a brand?

100

Setting price based on the buyer's perception of value rather than on the seller's cost is known as

What is customer valued-based pricing?

200

Name the term for no profits below "this" price

What is the price floor?

300

Name the five stages of the product lifecycle

What is product development, introduction, growth, maturity and decline?

300

Name and define two types of marketing distribution channels

What are 

1. Direct marketing channels: they deliver products to consumers directly from the producer

2. Indirect marketing channels: they involve intermediaries such as wholesalers and retailers between the producer and the consumer

300

Name four aspects of the Millennial generation (Gen Y)

What is cash strapped, has an intense entrepreneurial spirit, is ambitious and competitive, born between 1980 - 1999?

300

Name the four elements of brand equity

What are brand loyalty, brand awareness, perceived quality, and brand association?

300

Name the three types of costs that are part of determining cost-based pricing

What are fixed costs, variable costs, and total costs?

400

Define the maturity stage of the product lifecycle

What is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers. Profits level off or decline because of increased marketing outlays to defend the product against competition?

400

Name the six microenvironment actors close to a company that affect its ability to serve its customers

What are the company, suppliers, marketing intermediaries, competitors, publics and customers?

400

Name and define the four types of target market segmentation

What are 

1. Geographics (Global, Countries, Provinces, Cities, Neighborhoods)

2. Demographics (Age, Gender, Income, Ethnic, Occupation, Education, Generation)

3. Psychographics (Social Class, Lifestyle, Personality, Characteristics)

4. Behavioural (Based on their knowledge, attitudes, uses or responses to a product. Including Occasion-based purchases, Benefits sought, User status, Usage rate, Loyalty status)

400

Name the five elements of brand identity

What are brand name, logos, packaging and graphics, product descriptions, and colours?

500

Name nine aspects of a product

What are the features, design, packaging, brand name, quality level, warranty, delivery and credit, after-sale service, product support and augmented product?

500

Name the six societal forces that affect the macroenvironment

What are the demographic forces, economic forces, natural forces, technological forces, political forces and cultural forces?