IMC
IMC stands for _____ ______ _______.
Integrated Marketing Communication
The difference between traditional marketing and integrated marketing is the ability to have direct access to a _______.
Target Audience
Using various types of advertising increases the likelihood of meeting _______.
Goals/Objectives
The 4 "P's" are elements of the _________.
Marketing Mix.
A ________ consists of consumers who share common needs or characteristics that the company determines as the best audience for their product/service.
target market/audience
______ plays an important role in the exchange of goods and services by informing customers of an organization's product or service and convincing them of its ability to satisfy their needs or wants.
Advertising and/or Promotion
Integrated marketing communications is a holistic approach to _______.
Promotions / Promotional activities
The main objective of _______ is to develop a framework to deliver the right message to the right target audience in the most efficient, cost-effective way.
Media Planning
__________ involves coordinating the various promotional elements and other marketing activities that communication with a firm's customers.
Integrated Marketing Communications
_______ is the total revenue a company can expect form a single customer over time.
customer lifetime value
IMC focuses on 1 this "P" of the marketing mix.
Integrated marketing strives to create a _________ conversation.
two-way
_____ are used to grab the attention of the audience and trigger a response.
Advertising Appeals
________ refers to the channels of marketing communication that a company controls.
Owned
Ad advantage of content marketing is to build long-term relationships with customers, increasing _______.
Customer Lifetime Value
IMC plays a major role in the process of developing and sustaining ______ identity and equity.
Brand
Segmentation based on where potential customers live or work is referred to as ________ segmentation.
Geographic
_______ appeal showcases products in a honest, realistic, and relatable way.
Natural
The approach used to attract the attention of consumers and/or to toward a product, service, or cause are is the _________ appeal.
Advertising
A series of decisions used to deliver a promotional message to potential consumers of a product is known as ______ planning.
Media Planning
The combination of many factors including the name, logo, symbols, design, packaging, and performance of a product or service, as well as the image or type of associations that come to mind when a consumers think about a brand is defined as _________.
Brand Identity
________ is the management function that evaluates public attitudes and implements a program of action to earn public understanding and acceptance.
Public Relations
Your promotional campaign is based on a ______ strategy.
Creative
______ can be defined as the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, an disposing of products and services to satisfy their needs and desires.
Consumer Behavior
A situation in which media coverage exceeds the targeted audience resulting in overexposure is known as ______.
Waste Coverage