Carrying Out the Plan
What law states “anything that can go wrong will go wrong”?
Murphy’s Law
What tool helps visualize timing and sequencing of tactics?
Gantt chart
What is the main reason to track a campaign budget during implementation?
ensure the campaign does not go over budget
Give one simple error that can damage reputation in a campaign.
A typo, factual error, or misattribution
In the adidas/GROW campaign, what made execution more difficult on race day?
unexpected weather conditions (wind, rain, cold)
What are two project management software to create and manage task lists and what is a benefit
Asana, Basecamp, Zoho Projects
Keeps everyone up-to-date and on track
What three elements of persuasion are emphasized in a strategy brief?
Ethos, pathos, and logos
What are some things to check that can help you in fact checking work that can avoid errors
Names spelled correctly
Correct title for spokesperson
Correct date and time
Quotes attributed to right people?
ETC.
What did the CEO mean by their greatest downfall became their greatest challenge was their greatest payoff? How can we foster the mindset of looking for opportunities in challenges
Weather conditions amplified the campaign message. Look for avenues in which a problem can help the message or publics later
Why is a task list important for implementation?
To break tactics into actionable steps and avoid mistakes
Explain the curse of knowledge
Assuming others know what you know
What are the three elements of implementation according to the Matrix?
Project management
Tactic creation
Quality control
Name two factors that can cause budget changes.
fluctuating prices or unanticipated sponsorship changes
What does the phrase “No strategy survives first contact” remind us about implementation?
Staying flexible and adapt to changes
Why are strategy briefs useful before creating tactics?
They ensure tactics align with strategy, purpose, and target publics
Explain ongoing monitoring, why is it helpful?
Can reveal you need to make fundamental changes in plan. Flexible to make adjustments as the plan unfolds