1
What is another name for In-WATS?
800-numbers
Before In-WATS there was....?
WATS
Who developed In-WATS?
AT&T
What was the area code associated with the In-WATS number?
800
How were subscribers billed?
Monthly
The 1-800 numbers led to the beginning of the cottage industry of?
Call-Centres
Who was the brains behind Alden's operation?
Lawrence Chait
Why was Alden's original campaign for In-Wats unsuccessful?
The public was not used to the convenience or the modern feel
Who founded NDC?
George W. Thorpe
Who were the original target demographic for mail-order catalogue companies?
Blue-collared households and people of colour
What does PULC stand for?
Packaged Universal Lifetime Credit
What was Murray Roman's job title?
Telemarketer consultant
Spiegel was the ----- of Chicago's Big merchants?
Third
Mid 20th Century saw new private delivery services such as?
FedEx and UPS
Postal Service found itself in between two possibilities. what were they?
Public Service or Profit Maximization