Research Basics
Supporting Your Ideas
Persuasive Techniques
Building a Persuasive Argument
100

This process involves gathering credible information to support your speech.

What is research?

100

Facts and numbers used to support your point fall under this type of evidence.

What are statistics?

100

These are Aristotle’s three classic modes of persuasion.

What are ethos, pathos, and logos?

100

The symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice.

What is persuasion?

200

These are the two main types of sources used in research.

What are primary and secondary sources?

200

Using an expert’s words or experiences to support your point is called this.

What is testimony?

200

Logical reasoning and evidence appeal to this.

What is logos?

200

This should be relevant, not be used out of context, and should be timely and not out of date.

What is supporting evidence?

300

Taking classes in statistics and quantitative research methods helps you better understand this.

What is statistical research?

300

A truth that is arrived at through the scientific process.

What is a fact?

300

Appealing to the audience’s emotions uses this rhetorical strategy.

What is pathos?

300

This is an organizational pattern used for persuasive speeches involving 5 steps: attention, need, satisfaction, visualization, and action.

What is Monroe’s Motivated Sequence?

400

This is making the connection between your support and your argument.

What is an analysis?

400

This is used to clarify or clearly illustrate a principle, method, or phenomenon.

What is a positive example?

400

A speaker gains the audience’s trust through this kind of appeal.

What is ethos?

400

Addressing opposing arguments and explaining why your view is stronger demonstrates this.

What is refutation?

500

This involves actually reading a quotation, paraphrasing a speaker or author’s words, summarizing a speaker or author’s ideas, providing numerical support, or showing pictographic support.

What is execution?

500

These are stories that help an audience understand the speaker’s message.

What are narratives?

500

This persuasive element asks your audience to do something specific after your speech.

What is a call to action?

500

When you move from specific examples to a general conclusion, you are using this reasoning pattern.

What is inductive reasoning?