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Stages of Inbound Marketing
Inbound Best Practices
100
The stage in the inbound marketing process when strangers come to your website for the first time, which turn them into visitors. Important tools to draw new users are SEO, blogging, social media, and optimizing your website.
What is the attract stage?
100
A semi-fictional representation of your ideal customer based on real data and select educated speculation about customer demographics, behavior patterns, motivations and goals.
What is a buyer persona?
200
This stage in the inbound marketing process occurs AFTER you've attracted visitors to your website and when these visitors turn into leads.
What is the convert stage?
200
The active research process someone goes through leading up to a purchase. The stages of this process are the awareness stage, consideration stage, and the decision stage.
What is the buyer's journey?
300
The stage in the inbound marketing process when customers continue to engage with their customer base, which turn them into happy promoters of your brand.
What is the delight stage?
300
The different ways you leverage your content and make it available to an audience. Some examples include social media, blogging, website pages, and emails.
What are distribution techniques?
400
The stage in the inbound marketing process when you transform leads into customers. Email and CRM are important tools used in this stage.
What is the close stage?
400
The stage of the buyer's journey after you expressed symptoms of a problem or opportunity and start to consider options/solutions.
What is the consideration stage?
500
Use buyer personas, use the buyer's journey, create remarkable content, and leverage your content are all examples of this.
What are the best practices of inbound?
500
Information that is useful, educational, and tailored to your target audience. It is the message your inbound marketing strategy delivers and a fundamental to its success.
What is remarkable content?