Vedic period
The all-pervading, sustaining law, bridging the visible universe, ritual practice, and moral action.
Ṛta (ऋत)
Acknowledging one's role as corporate citizens and contributing positively to the communities in which one operates.
Corporate social responsibility
The value that promotes global peace, disarmament
Ahimsa
Know thy self
Aatman vriddhi
Emphasizes the liberation of soul
Upanishads
Making unverified or untrue claims in advertisements or promotional material.
False advertising
Simplicity, non-attachment to material possessions, and living with minimalism.
Aparigraha
Coercion of senses
Indriya nigraha
Suggests that morality is relativistic
Manusmriti
The triple bottom line
Profit, people, planet
Right knowledge, right faith, right conduct
Your inner witness
Consciousness
The supreme existence or absolute reality.
Bramhan
Taking advantage of customers’ CSR preferences by claiming your business practices are sustainable when they aren't.
Greenwashing
Global solidarity, multiculturalism, and cooperation in solving global challenges
Vasudhaiva Kutumbakam
Reverence towards virtuous people and elders
Paying respect/honoring others
Universal virtues
Sadharan dharma
Refraining from price-fixing, collusion, or the dissemination of false or misleading information about competitors.
Fair competition
Encourages equitable resource distribution and a commitment to global social justice.
Sarvodaya
Looking within, stillness, awareness of self beyond the body and mind.