Performance on TikTok
What are the typical 4 phases of a performance strategy on TikTok?
1 - VC, 2 - ATC, 3 - CP, 4-ROAS
What's the name of the main e-commerce format for web?
Video Shopping Ads (VSA)
If you want to optimize your campaign for ROAS, which ad group optimization should you choose?
Value Based Optimizatio (VBO)
How many conversions are necessary for an ad group to have passed the Learning Phase?
50
What Attribution method should you use to track app campaigns?
Mobile Measurement Partner
In what markets are Search Ads available at the moment?
US and UK
What's the preferred Catalog Upload method?
Data Feed
What's the tool that allows you to test what feature/caption/creative/... performs best?
Split Test/AB Testing
What's the maximum amount of changes you should do on an ad group per day?
1
What's the name of the Performance Strategy recommended by TikTok?
Account Nurturing/Upper Funnel Event Optimization Strategy
What's the name of the App Program, that allows clients to access credits to test App Performance Campaigns?
Hybrid Apps Program
Which campaign objective should you choose if you want to use VSA?
Product Sales
Can you use Audience Insights to better understand the audience that converts?
Yes, by creating a custom audience you can then analyze it in the Audience Insights tool
What's the min recommended budget per ad group?
Approx. 50 x bid
What's the most advanced web attribution method available at the moment?
Pixel with Advanced Matching + Events API
What's the difference between a traffic campaign optimized to clicks, a traffic campaign optimized to Landing Page View, and a Web Conversion campaign optimized to view content
Traffic campaign (clicks) - doesn't use pixel, optimized to clicks
Traffic campaign (LPV) - doesn't use pixel, optimized to click+page loading
Web Conversions (VC) - Uses pixel, optimized to pixel event
Can you use the Carousel format with Product Sales?
No, it's not linked to the catalog and as such is not available for this objective at the moment.
If you want to provide additional insights to the client what tools can you use?
Audience Insights, Comment Insights, Video Insights
Brandformance is TikTok's term for having a strategy that includes the whole funnel. By combining Branding, Traffic, and Performance in a brand's always-on what could be the impact on the Conversion Rate?
According to TikTok's research it improves 2-3X
At what level are the attribution windows on the Attribution Manager applied?
Ad account level
Is it possible to measure app events in web conversions campaigns for ALL users?
No, iOS isn't available at the moment
Our Ecommerce format separates our users in 2 categories: (1) Low Intent Users and (2) High Intent Users. What would will be the difference in the experience of these 2 users?
Creative will be different (Template VS Video), Landing Page will be different (Instant Page VS Web Browser).
What 3 tools should you use to increase the reach of your campaigns?
Targeting Expansion, LAL audiences, Automatic Targeting
What is the impact of applying a phased performance strategy on TikTok?
70% lower CPA, 253% higher learning phase completion
What Pixel parameter is essential to run performance campaigns?
Value parameter