SEO
What is the difference between SEO & PPC?
SEO is organic, PPC is paid (Marathon vs Sprint)
A free service offered by Google that allows you to track the behavior of the visitors on your website, as well as the performance of your website.
What is Google Analytics?
A form of internet advertising where an advertiser pays for each time someone clicks on their ad.
What is PPC?
Tells you what the searcher is intending to do
What is Searcher Intent?
An algorithm that considered the relevancy of a backlink
What is Penguin?
What are the two biggest forms of optimization?
Backlinks & Content
A free service offered by Google that allows you to maintain and monitor your sites presence in Google Search results.
What is Google Search Console?
What do the following factors make up?
Bid
Expected CTR
Landing Page Experience
Ad Relevance
Ad Formats
What makes up Ad Rank?
Intending to purchase a product, sign up for event, or make a conversion of some kind. Often tied to $$$
What is a Transactional (do) query?
Biggest clear violation of Google guidelines
What is buying backlinks?
Longer, more specific search queries that are often less targeted than shorter broad queries.
What are Long-tail keywords?
The event where a user SEES a web page on the SERP
What is Impression?
$4 - LOW - NO FORMATS = 5
$3 - HIGH - LOW = 15
$2 - HIGH - HIGH = 20
$1 - MEDIUM - MEDIUM = 8
What is 20?
$2 - HIGH - HIGH = 20
Intending to go to a specific page or website. Not to be confused with Going to a local business.
What is a navigational (go) query?
Texts that appear highlighted in a hypertext link that ultimately bring you to a specific webpage when clicked.
What is anchor text?
Knowledge Panel, Site Links, Local Pack, etc
What are SERP Features?
(Clicks / Impressions) x 100
What is CTR?
An online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web.
What is Google Ads?
Intending to learn a specific piece of information.
What is an informational (know) query?
How much power a backlink passes onto another site and therefore strengthens it
What is Link Juice?
In 1996 Google released this update that included backlinks as a ranking factor
PageRank
Starts when a user visits a page that includes the tracking code, and ends after 30 minutes of inactivity.
Awareness > Interest > Desire > Action
What is the funnel?
A search engine optimization technique, considered webspam or spamdexing, in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines.
What is Keyword Stuffing?
A tool that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties.
What is Google Disavow Tool?