Artist Essentials
A central place where fans can find an artist’s music, socials, merch, and website.
Link-in-bio/linktree
The specific group of people an artist wants to reach
Target Audience
This person helps guide an artist's overall career and business decisions
Artist Manager
You want to improve your résumé or prepare for a job interview or get a free headshot. Which Berklee resource could you use?
Berklee Career Center
Cause baby you're a firework
Firework - Katy Perry
The term for an artist's consistent use of colors, fonts, logos, and visual aesthetic?
Brand Identity
A way to gain more visibility when fans share an artists music with their friends
Word of mouth
The person who creates the instrumental or sonic foundation of a song is commonly called this.
Producer
You want to work on-campus where would you search?
Berklee Student Employment
I know that dress is karma, perfume regret
Attention - Charlie Puth
What do we call platforms like Spotify and Apple Music that distribute music digitally?
DSPs (Digital Service Providers)
An artist posts “NEW SONG OUT NOW!!!” once and expects millions of streams. What's missing?
Marketing strategy / campaign
This person helps secure live performances and works with venues and promoters on behalf of an artist
Booking Agent
You want to find an internship or job in the music industry. Which Berklee site would you use to search?
Berklee Career Manager
The sun's engaged to the sky / And my best friend's found a new guy
Falling Behind - Laufey
The digital resume for an artist featuring their bio, music, photos, achievements, and contact info
EPK (Electronic Press Kit)
An artist has thousands of streams but doesn’t know who their audience is or where they’re listening. What should they be paying attention to?
Audience analytics
This department is responsible for discovering and developing artists
A&R
This Berklee database helps independent artists find industry contacts, promote their music, and book gigs
Indie Bible
On the stage in my heels / It's where I belong, down at the
Pink Pony Club - Chappell Roan
This document tells a venue what equipment and technical setup an artist needs for a show.
Tech Rider
An artist announces a new single two weeks before its release to build excitement. This is part of their...
Release Strategy/rollout
An artist has a new album coming out and wants journalists, blogs, and media outlets talking about it.
Publicist
A major Berklee event where students can connect with employers and learn about career opportunities
Career Jam
Little darlin', the smile's returning to their faces / Little darlin' it seems like years since it's been here
Here Comes The Sun - The Beatles