The Global Issue
It helps promote and protect breastfeeding by controlling inappropriate advertising of breastmilk substitutes
What is the international code of marketing of breastmilk substitutes 'the code'
They are made by mum in response to antigens and incorporated into breastmilk
What are antibodies?
The hormone responsible for milk production
What is prolactin?
£36 per child born globally
what is the amount formula feeding industry spend on marketing?
80% of this resides in our gut!
Where is the immune system mostly located?
A protein in breastmilk that reduces milk production in response to engorgement.
What is the feedback inhibitor of lactation (FIL)?
Advertising is designed to sell products and is misleading, and it implies endorsement of particular brands.
Why should we avoid advertising of formula milk in the trust?
Cells that create and repair the body, and are in breastmilk
What are stem cells?
The hormone which expels milk from the lactocytes
What is Oxytocin?
Advertising, pressure from family and friends, media and a general lack of belief that most women can do it!
What are the main barriers to breastfeeding in the UK?
A hormone in breastmilk which decreases the incidence of obesity
What is Leptin?
The onset of copious milk supply 36-96 hours after the birth
What is lactogenesis 2?
An unbiased evidence-based website for information on formula milk
What is First Steps Nutrition?
They feed the good bacteria in the breastfed baby's gut
What are Oligosaccharides?
They secrete an antibacterial oil which lubricates and protects the nipple and encourages baby to feed