Cross-Functional Collaboration
Name the two main points of contact on the Product team for NeXt and TrueX
Amanda Conrad
Alex Steady
What's the standard SLA on a setup/request?
2 business days
What tool in Insperity do you use to submit PTO requests?
Timestar
What is an impression?
In adtech, an impression is a metric that measures the number of times an ad is displayed to a user. An impression is counted each time an ad is loaded on a website or app, regardless of whether the user clicks on the ad or takes any other action.
What does the term "programmatic" mean in the context of advertising?
Programmatic advertising refers to the automated buying and selling of digital advertising inventory using software and algorithms.
Name two people that lead Sales Planning.
Lauren Salisbury
Denise Renesto
The AMA is used as a last line of defense to catch any misalignments in campaign details before set up.
The Account Manager links the relevant ____ from SalesForce and assigns the AMA task to AdOps.
Incoming Campaign Agreement (ICA)
How much $ can you expense on your monthly phone bill?
$100
"Mobile phone reimbursement is capped at $100 per month per person to cover the cost of service as well as the cost of a phone (i.e. monthly phone payment)." (Infillion Travel and Expense Policy, Feb 2023)
What does CPM stand for?
Cost per mille
What is the difference between a demand-side platform (DSP) and a supply-side platform (SSP)?
A demand-side platform (DSP) is a platform that allows advertisers to buy ad inventory from multiple sources, while a supply-side platform (SSP) is a platform that allows publishers to sell ad inventory to multiple buyers.
Who sends out the monthly Juicy Bytes newsletters?
Laurel Rossi / Marketing Team
What's the key thing to remember when selecting contracts/ PMP-only (private marketplace) for targeting?
Floor price
What's the company match on the 401k plan?
3%
Give one example of how a campaign's scale can be restricted.
Examples: Small geo, small audience/low potential spend, whitelists/blacklists, verifications (IAS/DV), creative size/type (non-standard)
TrueX allows consumers to choose their ad experience via the first ____ _______ product, guaranteed to drive results.
value exchange.
Trade interactions with your brand for the most desired commodity today: human attention.
You are encountering a complex bottleneck with another team. What's the order of communication you should approach that team to best resolve?
1. Email
2. Audio call
3. Face-to-face / Video conferencing
4. Slack / Instant Messaging
1. Face-to-face / Video conferencing
2. Audio call
3. Email
4. Slack / Instant Messaging
During the RA process, if the AdOps person sees the proposed setup as risky, what are some suggestions to send back to the account manager to alleviate risk?
Looser targeting, longer flight duration, higher CPE
What's the max allowance for paid parental leave?
12 weeks
What's the main KPI for video/CTV/OTT campaigns?
Video completion rate (VCR)
Infillion's Creative Studio built the immersive _____ _____ ad for Netflix and the NHL.
Sonic Prime
What's the process to set up an audience segment for cross-platform retargeting?
Create a JIRA ticket for Ben with the campaign IDs
In Celtra, what type of Rich Media tag do you need if you're only running on mobile in-app?
MRAID
How long, if accepted, are you expected to serve on the Culture Council?
12 months / 1 year
What are two ad sizes that will most likely give you the highest CTR?
320x480 (interstitials)
728x90 (tablet size)
What do you call a lazy kangaroo?
A pouch potato!