Category 1: The Glossary (Vocab)
The mathematical rules a platform uses to decide which videos you see.
What is an Algorithm?
This creator is famous for massive giveaway stunts and philanthropic challenges.
Who is MrBeast?
The specific Google program that pays YouTube creators a share of ad revenue.
What is AdSense?
The physical and mental exhaustion caused by the pressure to post content constantly.
What is Creator Burnout?
This term describes a small, specialized segment of the market, like "vegan dog treats."
What is a Niche?
This tech influencer is so trusted that his reviews can make or break a new smartphone launch.
Who is Marques Brownlee (MKBHD)?
Besides ads, influencers often make money by selling this type of physical product, like hoodies.
What is Merchandise (Merch)?
The social phenomenon where an influencer is shunned by the public after a mistake.
What is Cancel Culture?
When a brand and an influencer work together perfectly because their audiences match.
What is Brand Synergy?
She changed the game by moving away from "perfect" photos to a more raw, relatable style.
Who is Emma Chamberlain?
$300: A deal where an influencer is paid to mention a specific product in their video.
What is a Brand Sponsorship or Brand Deal?
This happens when an influencer shares too much personal info, leading to a loss of safety.
What is Doxxing or Loss of Privacy?
The process of actually turning your views and likes into cold, hard cash.
What is Monetization?
This platform was the origin of "short-form" video before TikTok took over the market.
What is Vine?
When followers pay a monthly fee (like on Patreon) for exclusive content, it’s called this.
What is a Subscription Model?
Because views change every day, an influencer's income is described as this "V" word.
What is Volatile (or Volatility)?
A metric that measures how much your audience actually interacts with you, not just follows you.
What is Engagement Rate?
This creator’s fans are known as "The Barbz."
Who is Nicki Minaj?
This "Currency" isn't money, but it’s what influencers use to get brand deals: the trust of their fans.
What is Social Capital or Authenticity?
$500: To protect themselves, influencers often do this, meaning they expand to multiple different platforms.
What is Diversifying?