Definitions
A collaboration between popular social media users and brands to promote brands' products or services.
What is influencer markeing?
Recently, this short video-based platform became a major force in influencer marketing due to its high engagement and reach, especially among younger audiences.
What is TikTok?
This global coffee brand often negotiates rates based on influencer engagement rather than follower count, finding that micro-influencers with high engagement provide better ROI.
What is Starbucks?
This term describes the people who an influencer has the power to impact with their opinions, behaviors, and purchase decisions
Who are followers?
This platform, launched in 2005, is considered one of the first major platforms where individuals could build large followings and collaborate with brands, paving the way for modern influencer marketing
What is YouTube?
This influencer, known for her beauty and lifestyle content, gained MASSIVE popularity on TikTok in 2023 and collaborated with major brands like Sephora and Tarte, becoming a prime example of influencer marketing success.
Who is Alix Earle?
A key metric that brands track to measure the success of an influencer campaign is often abbreviated as this.
What is Return on Investment (ROI)?
The trend of using virtual characters or AI-generated personalities to promote brands is known as this.
What is virtual influencer marketing?
This beauty brand partnered with top influencers for its #____Vacation campaign, offering an all-expenses-paid trip to Bora Bora, which became a viral sensation on social media, helping to promote their products while showcasing a luxurious vacation experience.
What is Tarte Comestics?
This term refers to a collaboration where influencers earn a commission for sales made through their unique links.
What is affiliate marketing?
This approach, where brands partner with several smaller influencers instead of one large influencer, may increase engagement but requires more management effort.
What is partnering with nano-influencers?
This fashion brand, specializing in purses, partnered with Selena Gomez for a high-profile campaign in 2021, where she became the face of their handbag collection.
What is Coach?
When an influencer receives products or compensation in exchange for promoting a brand regularly, they are often considered this.
What is a brand ambassador?
In recent years, influencer marketing budgets have shifted toward influencers with fewer followers but more of this with their audiences.
What is engagement?
This influencer is the highest-paid influencer on Instagram, earning an estimated $3.2 million per post, thanks to his massive global following.
Who is Cristiano Ronaldo?