public opinion
What is public opinion?
a term that refers to the ideas and attitudes that most people hold about a particular issue or person.
where do public opinion come from?
a person's background , mass media, public officials
What is a interest group?
Individuals who share a point of view about an issue.
What is a pollster job?
measures the president’s popularity or public attitudes toward possible White House proposals.
what is mass media role ?
What is the role public opinion play?
public opinion helps shape the decisions of every president.
What is personal background?
People’s lives and experiences Age, gender, income, or race
Why are interest groups sometimes called pressure groups?
refers to their attempts at putting pressure on government to act in their interests.
How do pollsters figure out people true opinion?
pollsters must be careful how they word their questions.
What are three examples of print media?
Newspapers, magazines, newsletters, and
books
why do presidents need public opinion support?
presidents need the help to carry out presidential programs.
why is newspapers , radio , movies and books called mass media?
because they communicate broadly to masses of people.
What are the terms public opinion is often described in?
direction , intensity , and stability
How can polls influence a persons opinion?
the way a poll is worded or stated
What do media managers often decide?
what news to run based on what will attract the most viewers, listeners, or readers.
What is the key role public opinion plays in ?
the democracy
What is the plural form of media?
means of communication .
What is the stability of public opinion?
how firmly people hold to their views may differ greatly from issue to issue.
What is the main problem with polls?
Some claim polling makes our elected officials more concerned with pleasing the public.
Who else do mass media form a link with?
the people and elected officials.
why do different people hold different shades of opinions?
Enough people must hold a particular opinion, to make government officials listen to them.
How does place of residence play a role in different opinions?
how wealthy or poor a person might be .
Why are most people public opinion less likely to change ?
depends on if they have a firm belief
What is critics argument against polls?
they state that polls affect elections
What are most media outlets?
private businesses