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UNIT 1 Entrepreneurial Pathways
UNIT 2 Integrated Marketing
UNIT 3 Show Me the Money
UNIT 4 Operating a Small Business
UNIT 5 Cashing in the Brand
100
Fewer than 100 employees and has less than $5 million in annual sales.
What is a small business?
100
Dividing a population on the basis of age, gender, income or education is ________.
What is demographics?
100
Keeping accurate numerical records is called ________.
What is accounting?
100
No matter the size of a business, the leader sets the ________ for how the organization operates.
What is tone/style?
100
Associated in the minds of consumers with the products or services of a company
What is a brand?
200
*Manufacturing makes a tangible product. *Wholesale buys in quantity from the manufacturer and sells to the retailer. *Retail sells to the consumer. *Service sells an intangible product to the consumer.
What are the four basic types of business?
200
Expressing concern for social issues by giving money, time, or advice is called ________.
What is philanthropy?
200
An income statement shows whether the difference between revenues (sales) and expenses (costs) is a profit or a ________.
What is a loss?
200
A ____________ is the form of legal protection offered to literary, musical, and artistic works. The owner has the sole right to print, reprint, sell and distribute, revise, record and perform the work under _______. The __________ protects a work for the life of the author/artist plus seventy years.
What is a copyright?
200
Starting and running your business should you inform investors of your exit strategy
What is the business plan?
300
*Quality - provide higher quality than competing businesses *Price - offer a lower price than your competition *Location - find a more convenient location for customers
What is Competitive advantage?
300
Product Price Place Promotion
What is The Four Marketing Mix Factors or the 4 P's
300
What you made over what you paid, times one hundred is a device to remember how to compute ________.
What is Return on Investment (ROI)?
300
A ___________in contrast, protects a logo (short for logotype), which is an identifying symbol for a product or business. A logo is printed on the business's stationery, business cards, and flyers. Once a logo has been registered with the United States Patent Office to protect it from being used by others, it becomes registered. A company uses a _________so that people will recognize its product instantly, without having to read the company name, or even having to think about it. Rights to a ________are reserved exclusively for its owner. To infringe on a _________is illegal.
What is a trademark?
300
Typically requires at least ________ years to develop a company worth harvesting.
What is ten years?
400
A study called to assist in making a go/no go decision based upon a close examination of product/service, market, industry, and financial data in a sufficient degree of detail to ensure confidence in the results?
What is a feasibility study
400
* Geographic * Demographic * Psychographic * Behavioral
What is the four basic ways to analyze a market?
400
* Sole proprietorship * Partnership * Limited partnership * Corporation * Limited Liability Company
What are legal structures?
400
* on-time delivery * compliance with product specifications * repeat rates
What is a measure of quality that may be used in Total Quality Management (TQM)?
400
Methods that buyers and sellers can use: * market-based value * book value * future earnings
What is valuing a business?
500
If one unit of sale is profitable, the whole business is likely to be profitable, too. On the other hand, if one unit of sale is not profitable, then no matter how many units you sell, your business will never be successful.
What is The Economics of One Unit of Sale (EOU)
500
A method of market research that involves bringing together some people who might use a product and having a researcher question them about it.
What is a focus group?
500
* Collateral * Character * Capacity * Capital * Conditions
What are the Five "C's" of borrowing?
500
________ is the management of sourcing, procuring, production, and logistics to go from raw materials to end consumers across multiple intermediate steps.
What is Supply Chain Management?
500
To take a business public means to sell its stock on the stock market. The first offering of a business' stock has been acronymed ________.
What is IPO?