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Creative Companies
The "In" Crowd
Leadership Styles
Innovate or Die
Changing The World
100
______ encourages employees to spend a day per week on new ideas.
What is Google?
100
_________ is the creation of a new concept.
What is invention?
100
A system of government by the whole population or all the eligible members of a state, typically through elected representatives.
What is a democracy?
100
This company was a giant in the photo industry, but in 2012 they filed for bankruptcy because of their failure to kill their own product.
What is Kodak?
100
In 2004, this website was originally meant to be an online directory for Harvard students to exchange messages and view each other's profiles. It now has over 1 Billion active users.
What is Facebook?
200
_______ & ______ tracks the percentage of revenues from new products and services.
What is Procter & Gamble?
200
___________ is reducing the invention concept to practice, and making it a commercial success.
What is innovation?
200
Sacha Baron Cohen (the man who played Borat) made a movie in 2012 which demonstrated this type of leadership.
What is a dictator?
200
In 2011, this airline giant filed for bankruptcy because unlike other airlines, they decided that customer service and competitive prices were not important to their business model.
What is American Airlines?
200
The _____ project was developed in 1973 to overcome the limitations of previous navigation systems, integrating ideas from several predecessors, including a number of classified engineering design studies from the 1960s.
What is GPS?
300
Howard Schultz decided _________ had lost its way. He flew in every store manager from around the world to help redesign its café experience.
What is Starbucks?
300
A classification that refers to a group of companies that are related in terms of their primary business activities.
What is an industry?
300
a policy or attitude of letting things take their own course, without interfering.
What is laissez-faire?
300
They opened their first store in Michigan in 1971 and pioneered the book megastore business that it dominated for 40 years. Amazon and the Kindle would later drive this company towards bankruptcy.
What is Borders?
300
The _______, also called a counting frame, is a calculating tool that was in use centuries before the adoption of the written modern numeral system and is still widely used by merchants, traders and clerks in Asia, Africa, and elsewhere.
What is an abacus?
400
To launch his successful Think Different campaign, _______ (a person) commissioned The Crazy Ones, a video that featured Einstein, Edison, Gandhi, Muhammad Ali, Hitchcock, Richard Branson, and other “trouble-makers” who changed the world.
Who is Steve Jobs?
400
a thing that motivates or encourages an employee to do something.
What is an incentive?
400
Employees are mentored in order to help them develop longer term strengths and skills.
What is the coaching style?
400
Between 1983-1986, Apple, IBM, and Atari computer were quaking in their boots. The reason? The __________ 64 was selling 2 million units a year and dominated nearly 50% of the total market. As the company tried to innovate by releasing the __________ plus/4, a faster, smarter version with a color screen, they alienated their original customer base. The company went bankrupt in the spring 1994.
What is Commodore?
400
First patented in 1876 by Alexander Graham Bell and further developed by many others, this invention would change the life of housewives and drive their husbands' mad.
What is the telephone?
500
____ Advertising gives a Heroic Failure Award to the riskiest ideas ... that fail!
What is Gray Advertising?
500
The first stage of the product life cycle.
What is Introduction?
500
Focuses on emotional needs rather than work needs.
What is the affiliative style?
500
In an age of environmental awareness, marketing the largest SUV known to man was no easy feat. In 2010, G.M. proved that it was actually impossible when it closed the 18-year-old _______ brand for good.
What is Hummer?
500
The term ______ developed in the late Roman Empire. It was in the Roman ______making center at Trier, now in modern Germany, that the late-Latin term glesum originated, probably from a Germanic word for a transparent, lustrous substance.
What is glass?