Theory Basics
The creator of inoculation theory
McGuire
Were fact-based or logic-based inoculation message more effective
Fact-based
Cultural Truism
The analogy McGuire uses to describe inoculation
A vaccine
Does the content or length matter more with an inoculation message
content
A lawyer tells the jury that the opposing side will attempt to tell persuade that their client is not guilty, but this is false because there is evidence that they embezzled money.
Inoculation Theory
The two main components of the theory
Threat and Refutational Preemption
Did the control group's thoughts change after being inoculated?
No
Informing your roommates that your landlord is going to talk to them about not being allowed to use the attics space
Threat
what are cultural truisms?
Societal attitudes and beliefs that are unchanging
Why was it a big deal that inoculation tactics outweighed the persuasiveness of the conspiracy theory?
Showed that facts presented in inoculation can outweigh the extremely persuasive emotional appeals that conspiracy theories are built on
Vaping can create lasting consequences to your health
Refutational Preemption
Why are cultural truisms more susceptible to to persuasive attacks?
There's no counterarguments to them which makes them hard to defend