Insights Part 1
Insights Part 2
Local Part 1
Local Part 2
Wildcard
100
THIS IS HOW SEARCH ENGINES UNDERSTAND YOUR SITES CONTENT. THIS HELPS DEFINE FOR SEARCH WHAT YOUR BUSINESS IS, PRODUCTS YOU OFFER, HOURS, AND TONS OF OTHER INFORMATION. 

WHAT IS SCHEMA?

100

TRUE/FALSE - H1 TAGS ARE MORE CRITICAL THAN META TAGS FROM AN SEO PERSPECTIVE.

WHAT IS FALSE?

100

THE FOUR KEY PIECES OF BUSINESS INFORMATION MANAGED BY MILESTONE ACROSS THE LOCAL ECOSYSTEM ARE KNOWN BY THIS ACRONYM

WHAT IS UNAP?

100

THE FREQUENCY AT WHICH LOCAL LISTINGS ARE SCANNED BY MILESTONE PRESENCE CLOUD.

WHAT IS DAILY?

100

THIS PRODUCT REPLACES DOZENS OF TOOLS WITH A SIMPLE, INTUITIVE, SECURE PLATFORM.

WHAT IS MILESTONE PRESENCE CLOUD?

200

THE FREQUENCY AT WHICH MILESTONE INSIGHTS SCANS OUR WEBSITES TO UPDATE THE INDEXING HEALTH SECTION.

WHAT IS WEEKLY?

200

THIS PART OF INSIGHTS SHOWS ANY BROKEN PAGES, ERROR FREE PAGES, AS WELL AS REDIRECTS. 

WHAT IS INDEXING HEALTH OR SEO SUMMARY?

200

THESE THREE PLATFORMS PROVIDE LISTING PERFORMANCE INSIGHTS AND ANALYTICS IN MILESTONE LOCAL

WHAT ARE GOOGLE, YELP, AND BING?

200

THESE SMALL, DESCRIPTIVE KEYWORDS IMPROVE ORGANIC SEARCH VISIBILITY AND HELP USERS UNDERSTAND WHAT SERVICES OR AMENITIES YOUR BUSINESS OFFERS.

WHAT ARE ATTRIBUTES?

200
TO TRULY CARE, CONCERN OURSELVES, GROW AND ADAPT, DEFINE THE NEED, SOLVE PROBLEMS, FIND THE POSITIVE, AND COMMUNICATE - THESE ARE THE GUIDING PRINCIPLES MILESTONE EMPLOYEES LIVE BY

WHAT ARE CORE VALUES?

300

HERE YOU CAN FIND BRANDED VS. NON BRANDED PERFORMANCE AS WELL AS YOUR CLICKS AND IMPRESSIONS FOR VARIOUS SEARCH TRAFFIC QUERIES.

WHAT IS CONTENT PERFORMANCE?
300
THIS SECTION OF INSIGHTS SHOWS YOUR COMP SET LINK COUNT, AVERAGE DOMAIN AUTHORITY, AND LISTS REFERRING DOMAINS TO YOUR WEBSITE AS WELL AS COMPETITORS WEBSITES.

WHAT IS BACKLINKS?

300

TO IMPROVE LISTING ACCURACY, THESE SHOULD BE UPDATED FOR ALL HOLIDAYS REGARDLESS OF WHETHER THE BUSINESS IS OPEN AS USUAL.

WHAT ARE SPECIAL HOURS?

300

"VISIT YOUR WEBSITE", "CALL YOU" AND THIS, ARE THE 3 MOST COMMON CUSTOMER ACTIONS TAKEN ON A GMB LISTING.

WHAT IS REQUEST DIRECTIONS?
300

IN THIS YEAR, OUR FOUNDER AND PRESIDENT SET UP SHOP AND MILESTONE INTERNET MARKETING CAME TO LIFE AS A STARTUP.

WHAT IS 1998?

400

THIS NEW SECTION WAS ADDED AS PART OF THE RECENT PRODUCT UPDATE, IT SHOWS A CHANNEL BREAKDOWN FOR YOUR CLIENT AS WELL AS COMPETITORS.

WHAT IS MARKET RESEARCH?

400

40% OF ALL VOICE SEARCH ANSWERS COME FROM THIS TYPE OF UNIVERSAL SEARCH RESULT.

WHAT IS FAQ?

400

THIS REPORT SHOWS ALL OF THE ACTIONS PERFORMED BY LOCAL SOFTWARE TO KEEP BUSINESS LISTINGS ACCURATE ACROSS THE ECOSYSTEM.

WHAT IS THE ACTIVITIES REPORT?

400

ACCORDING TO GOOGLE, PERFORMING THIS ACTIVITY TO YOUR LISTING INCREASES DIRECTION REQUESTS BY 42% AND CLICKS TO YOUR WEBSITE BY 35%.

WHAT IS ADDING PHOTOS?

400

ANNOUNCED IN OUR RECENT Q1 COMMUNICATIONS MEETING, MILESTONE BECAME A PREFERRED WEBSITE VENDOR FOR THIS MAJOR HOTEL CHAIN.

WHAT IS CHOICE HOTELS?

500

THIS IS WHAT YOU USE TO TRACK THE SERP POSITION OF YOUR CLIENT’S WEBSITE VS THEIR COMPETITORS ACROSS BRANDED AND NON-BRANDED SEARCH QUERIES

WHAT IS KEYWORD RANKING REPORT?

500

THIS TYPE OF RICH RESULT IS A QUICK WAY FOR PEOPLE TO SEARCH YOUR SITE OR APP IMMEDIATELY ON THE GOOGLE SERP ITSELF

WHAT IS SITE LINKS SEARCH BOX?

500

WHILE NOT AVAILABLE TO HOTELS, THIS FEATURES ALLOWS A BUSINESS TO SHARE OFFERS, UPDATES AND EVENTS DIRECTLY ON THEIR KNOWLEDGE PANEL.

WHAT ARE GOOGLE POSTS?

500

THIS VALUABLE NON-BRANDED GOOGLE MY BUSINESS SEARCH METRIC IS DEFINED AS "CUSTOMERS WHO FIND YOUR LISTING SEARCHING FOR A CATEGORY, PRODUCT, OR SERVICE".

WHAT IS DISCOVERY?

500
THIS NEW TYPE OF SCHEMA WAS RECENTLY ADDED IN RESPONSE TO THE CORONAVIRUS PANDEMIC. IT IS DESIGNED TO COMMUNICATE URGENT CRISIS RELATED INFORMATION.

WHAT IS SPECIAL ANNOUNCEMENT SCHEMA?