WWF
Plastic Pollution
Narrative Analysis
Campaign Extract Analysis
Fun Facts
100
The iconic logo for WWF

What is the Giant Panda?

100

When the world leaders met to negotiate the plastic pollution treaty  

What is August 2025?

100

This allows the reader to think about their own choices and give thought to the sacrifices they may make in order to preserve their planet. 


What is the rising action?

100

The global issue of the campaign. 

What is the effect of plastic pollution on humanity and environmental health due to chemical exposure?

100

Persistent pollutants

What is plastic never fully degrades, instead breaking into smaller fragments called microplastics that spread throughout the environment and oceans?

200

There are approximately this many countries participating in WWF

What is 100?

200

You can go here to escape plastic pollution

What is nowhere?


200

This conveys how plastic chemicals have consumed everywhere and everything on our planet, leaving the viewer in disparity and realization of plastic's destruction.

What is the climax?


200

The simplicity of the black and white implies the seriousness of the issue at hand

What is coloring?

200

Only this percentage of all plastic ever produced is being recycled

What is 9%?


300

The mission of WWF

What is stop the degradation of the planet's natural environment and build a future in which humans live in harmony?

300

These chemicals make your clothes waterproof and your pans nonstick

What is forever chemicals?

300

This provides a call to action for the intrigued audience. This gives reassurance to the worried audience that there is action that can be taken and resources to combat this global issue.

What is the falling action?

300

The use of bolded and larger size text emphasizes the urgency necessary for plastic pollution

What is call to action?

300

This many millions of tons of plastic is produced annually

What is 400 million tons?

400

The date in which WWF was founded

What is April 29, 1961?

400

This regulates plastic and the chemicals used in plastic pollution

What is the global plastic pollution treaty?

400

This summarizes the issue at hand and provides a hashtag to spread the word and raise awareness 

What is the resolution?

400

Stating that plastic pollution affects the viewer personally may have more power in persuading them to help towards the cause

What is inclusion?

400

Ubiquitous Pollution

What is plastic pollution affects all land, freshwater, and marine ecosystems, with plastic debris found from the deepest oceans to the highest mountains?

500

The founders who were a mix of scientist and conservationists

Who is Prince Bernhard of the Netherlands and Peter Scott?

500
These pollutants are known as forever chemicals

What is Bisphenols (BPA) and PFA's?

500

The exponential increase of "forever chemicals" prompted WWF to speak out in regards to this global issue.


What is the inciting incident? 

500

Word choice such as "need" highlights how imperative it is to put an end to plastic pollution due to its extremely negative and growing effects.

What is diction?

500

Around this many millions of metric tons of plastic enter our oceans annually

What is 11 million tons?