Demographic
Gender uses Instagram
All genders
What is the main function of Instagram?
Sharing images& videos
What are hashtags? (#)
Using these words or phrases, preceded by #, helps posts get discovered.
What are emoji reactions?
Users can tap this to express their reaction to a Story quickly.
Age range for Instagram (main-age range)
18--24
Which Instagram function is similar to TikTok?
Reels
What are product tags or shopping links?
Businesses often use this feature to link products directly in Stories or posts.
What is the display/theme setting?
This Instagram feature allows users to change their feed from dark to light mode.
Education level for Instagram users
Above 50% is college-level
Which one is used more? (Reels or Stories)
Reels
What is an influencer?
Collaborating with this type of Instagram user helps brands reach targeted, loyal audiences.
What is the chronological feed?
Some users want this option to view posts in the order they were posted, rather than what the algorithm decides.
Which country has the most Instagram users?
India
How are the Instagram images organized?
Grid
What is Instagram advertising or sponsored posts?
This type of Instagram campaign includes paid promotions to reach users beyond your followers.
What is a custom/favorites feed or close friends feed?
Some users want this type of feed that shows only close friends’ or favorite accounts’ posts.