Elements
The way something feels or appears to feel
Texture
Creates a focal point in a room
Emphasis
Identical objects are on both sides of a center line
symmetrical balance
A way of giving the client a look at what the design will be before you get started making it
Mood Board
This is 2 dimensional
Shape
This has both 2D and 3D definitions
Shape and form
Smoothly leads your eyes from one area to another
Rhythm
Different objects on either side of a center line that have an equal visual weight
asymmetrical balance
A gradual increase or decrease of similar elements of design
Gradation
This is 3 dimensional
Form
the connection of two points
Line
Unity plus Variety
Harmony
Objects are arranged around a center point
radial balance
Can be achieved by consistent use of one or more elements of design
Unity
The relationship of parts of the same object
proportion
The area around a form or inside a form
space
Both of these things refer to the size of an object
Proportion and scale
Lines come out from a center point
Radiation
Can be achieved by using different elements of design
Variety
Proportion
The most important element; another name for hue
Color
This implies equilibrium among parts of a design
Balance
Curved lines carry the eye from one area to another
Transition
A combination of colors
Color Scheme
Refers to the relative size of an object
scale