Books
How to Read a Book was written by this author
Who is Mortimer J. Adler
The four dimensions of energy identified as crucial for full engagement.
What are physical, emotional, mental, and spiritual?
The elephant and the rider are represented by these two things
What are our emotions and our logic?
What is the acronym for your Unique Selling Proposition?
This type of "victory" must precede "public victory" according to Covey's philosophy.
What is private victory
According to Godin, finding this specific group matters more than reaching a mass audience.
What is the smallest viable audience?
According to Loehr and Schwartz, managing this is more important than managing time.
What is energy?
According to the book's first law, this is better than being better.
What is being first?
This leadership book on habits was the first of many from the author Steven R. Covey
What is The Seven Habits of Highly Successful People
What is six?
You shouldn't go below this gross profit margin and this net profit margin
What is 50%+ gross and 10%+ Net?
P&L
What is a Profit and Loss Statement?
According to Covey, this must come before scheduling for effective time management
What is planning (or identifying priorities)?
Rather than seeking attention, Godin suggests marketers should aim to create this among their target audience.
What is change (or transformation)?
The four dimensions of energy identified as crucial for full engagement.
What are physical, emotional, mental, and spiritual?
According to this law, if you want to be successful in the long run, you should not extend your brand name beyond your core product.
What is the Law of Line Extension?
Don't judge this book by its cover, it is one of the most important business books diving into the theory of constraints
What is The Goal?
What is one of the main goals of an intellectual reader?
What is to gain understanding?
In your business story, your business is this character.
Who is the guide?
CAC
What is the acronym for Customer Acquisition Cost?
The book suggests this is more important than efficiency in managing our lives
What is effectiveness?
This should replace "marketing to everyone" as a strategy, according to Godin
What is marketing to people who want to be marketed to?
This type of activity is necessary between periods of energy expenditure according to the authors.
What is renewal (or recovery)?
This law refers to the idea that markets are not battles of products but battles of perceptions.
What is the Law of Perception?
The Customer is the Hero.
What is Storybrand?
These are the levels of reading
What are Elementary reading, Inspectoral reading, Analytical reading and Synoptical reading
What is designing a system to create the best customer experience, discovering what your customer wants, and adding 1% more regularly?
COGS
What is the acronym for Cost of Goods Sold?
This metaphor is used in the book to guide personal decision-making and keep you on track with your values.
What is a compass?
Godin suggests this is more powerful than interruption-based advertising.
What is permission marketing?
These must be established to effectively manage energy, similar to how athletes train.
What are rituals (or positive energy routines)?
According to the book, owning this is more important than having a better product.
What is a word in the mind (or a position in the prospect's mind)?
Multiple case studies of successful businesses that started with little to no money.
What is The $100 Startup?
1. Classify the book
2. State what the whole book is about
3. Enumerate is major parts
4. Define the problems the the author is trying to solve.
What is X-raying a book?
These are what are known as our personal saboteurs
CLV
What is the acronym for Customer Lifetime Value?
This matrix helps you categorize tasks based on whether they are important, urgent, both, or neither.
What is the Time Management Matrix (or the Urgent-Important Matrix)?
According to Godin, marketing isn't about who can talk the loudest, but about this quality.
What is empathy (or understanding the customer's worldview)?
This training approach from sports, involving periods of stress followed by recovery, is applied to everyday life in the book.
What is interval training (or oscillation)?
The Law of this suggests narrowing your focus to a single word or concept in the customer's mind.
What is focus?