Acronyms
FDI
What is Foreign Direct Investment?
The transnational commerce of goods and services.
What is International Business?
A fall in the value of a coin.
What is depreciation?
This is a word or group of words that a business uses to distinguish its products from competitors' products.
What is brand name?
Apple's Ipad Retina Display is manufactured by this company.
What is Samsung?
IMF
What is the International Monetary Fund?
In this belief, each country is perceived as an unique market.
What is polycentric belief?
In this Economic System businesses produce goods and services with little to no government intervention.
What is Free-Market?
During this stage of the product life cycle, marketers often their selling efforts on these individuals.
What are early adopters?
This company once owned the rights to the word "zombie."
What is Marvel Comics?
PPP
What is Purchasing Power Parity?
This Foreign Market Entry Method is an alliance between two companies: one in the host country and the other one in the home country.
What is Joint Venture?
An Economic Alliance between 28 countries in North America and Europe determined to provide security and safety from external parties.
What is NATO?
During this stage of the product life cycle, marketers make very important brand-management decisions.
What is the decision point?
This company accounts for 20% of Korea's GDP.
GFC
What is the Global Financial Crisis?
Involves marketing and selling home country goods and services in another country.
What is exporting?
What is the Human Development Index (HDI)?
These are the 4 Ps and 2 Cs of marketing.
What is product, price, place, promotion, consumer and competition?
This is the best-selling product of all time.
What is the Rubik's cube?
OECD
What is the Organization for Economic Co-Operation and Development?
A country is said to have this when the opportunity cost of producing a good/service is lower than that of a trading partner.
What is comparative advantage?
These are three kinds of economic resources.
What is natural resources, human resources and capital resources?
This type of marketing information is collected by others.
What is secondary data?
What is Coca-Cola?