Which of the Following?
Which is NOT an example of nonverbal communication?
-haptics -adiaphora -olfactions
adiaphoraaa
What word describes the differences between how people from different places see authority and handle uncertainty?
Culture
focus group interviews are a quantitative research approach investigating a research question using a moderator
false
The positioning of a particular brand as symbolic of a desired foreign culture
Foreign consumer culture positioning
The systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company operating internationally
International marketing researchhhh
Which is the name for the norm that ONLY locals can do?
-adiaphora -imperatives -exclusives
exclusives
In some cultures, everyone is seen as equal, while in others, there's a clear boss. What's the word for this difference in how people relate?
Hierarchy
(period)
Conceptual equivalence are the concepts that have different meanings in different cultural environments
true
Positioning that associates the brand with local cultural meanings, reflecting the local culture, and portrayed as consumed by locals and depicted as locally produced for local people
Local consumer culture positioning
(and you said that)
True or False: Secondary Data is Information that you collected directly
False
Which is the name for the amount of space between people communicating?
-proxemics -orientation -kinesics
proxemics
Which word explains how much a culture is bothered by not knowing what's going to happen?
Uncertainty Avoidance
Research plans are the blueprint for a study indicating the decisions to be made with regard to methods of research
true
(serve.)
Marketing programs appealing to individuals who want to be part of a global consumer culture by purchasing a brand that is a symbol of that culture
Global consumer culture positioning
Testing new-product performance in a limited area of a national or regional target market to estimate product performance in the respective country or region
Test marketing