Positioning and country of origin effects are part of this element of a product?
What is the intangible product?
100
The mental process an individual goes through from first learning about an innovation to final regular use.
What is the adoption process?
100
To realize cost advantages from economies of scale.
What is an advantage of product standardization in international markets?
100
The name, term, sign, symbol or design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.
What is a brand?
100
An example of this characteristic of services is a missed doctors appointment.
What is an example of the perishability of services?
200
Consumer products that the customer compares carefully on suitability, quality, price, and style.
What is a shopping product?
200
This group of adopters of new products are opinion leaders. They do adopt new ideas, but do so carefully.
Who are early adopters?
200
Better targeting to customer preferences.
What is an advantage of product adaptation for international markets?
200
Sobey's Compliments is an example.
What is a private (or store) brand?
200
An example of this characteristic of service is the different haircut Mrs. Carmichael gets each time she goes to the salon.
What is service variability?
300
This type of consumer product requires heavy advertising and personal selling.
What are unsought products?
300
Relative advantage, compatibility, complexity, divisibility and communicability.
What are the five products characteristics of a product that affect its rate of adoption?
300
Local considerations, product characteristics, and company considerations.
What are important factors in considering whether to go with a standardized or adapted product?
300
When two or more brands are combined in an offer.
What is co-branding?
300
Train the organizational personnel to convey the spirit, values, and attitudes of the corporation.
What is a key strategy in marketing services?
400
One is for personal consumption. The other is for further processing or for use in conducting a business.
What is the difference between consumer and industrial products?
400
The course of a product’s sales and profits over its lifetime. It involves five distinct stages.
What is the Product Life Cycle (PLC)?
400
Using innovation to make a product that has less features and is less expensive.
What is reverse innovation?
400
Reach the world’s megamarkets and are perceived as the same brand by consumers and internal constituents (staff)
What is a global brand?
400
Links service firm profits with employee and customer satisfaction.
What is service-profit chain?
500
Visibility, Information, Emotion and Workability.
What are the elements of the VIEW model for analyzing packaging?
500
Sales growth slows, or levels off, low costs per customer, high profits.
What are the features of the maturity stage of the Product Life Cycle (PLC)?
500
Is adaptation worth the cost?
What is the key question for firms considering adaptation?
500
Compete on strong quality, emotion and often work to solve major social problems.
What are characteristics of global brands?
500
This characteristic of service makes it hard to deal with variations in demand.