Show:
Sales Promotions
Push vs Pull Strategy
Public Relation
100

What are the two types of sales promotions?

Consumer and Trade promotions

100

What is Push Strategy?

marketers promoting products to intermediaries 

100
What is the definition of public relations? 

Management of communication with all organizational stakeholders



200

What is the goal of Consumer promotions? 

to promote directly to the end consumers

200

What does pull strategy focus on?

Focus on stimulating product demand at the consumer level



200

Name at least two types of external stakeholders


  • Unions

  • Shareholders

  • Media

  • Government

  • Customers

  • Local/Financial Community

  • Special interest groups



300

What is the goal of Trade promotions

to promote products to intermediaries, such as wholesalers and retail outlets

300

What type of promotions support pull strategy? 

Consumer promotions

300

What is damage control? 

reacting to negative events caused by a company’s mistake, consumer grievances or unjustified or false claims made by the press or others seeking to injure a company



400

Name at least three types of Consumer promotions

  • Coupons

  • Premiums

  • Bonus Packs

  • Contests and Sweepstakes

  • Refunds and Rebates

  • Price-off Promotions

  • Sampling



400

What is an example of Push strategy? 

Trade promotions

400

Name at least two forms of positive publicity

Sponsorships

Event marketing 

Cause-related marketing 

Green marketing


500

Name three types of Trade promotions

  • Trade shows

  • Trade allowances

  • Cooperative Advertising

  • Trade contests

  • Training Programs

  • Point-of-Purchase Materials