Gross Monetary Sales
What is Gross Monetary Sales (GMS)?
Gross monetary sales (GMS) is a spa's total sales which include monetary payment types and custom financial payment types.
What day of the week is the KPI Report sent via email?
Thursday
What day of the week are Static Reports sent via email?
Sunday
When do we suggest a new spa hosts their first team meeting?
4 weeks post opening
True/False: Spas are auto enrolled in Spa Week and are required to accept these types of gift cards.
True, Spa Week is required and Spa Finder is optional.
What are the monetary payment types that are included in GMS?
Cash, credit cards, and gift cards
Who are the recipients of the KPI Report?
Owners and corporate office employees
What days of the week are reported in Static Reports?
Sunday - Saturday of the current week that just ended
True/False: The Hand & Stone corporate website is more customizable than a spa's microsite.
False, the microsite is more customizable than the Hand & Stone corporate website.
True/False: A spa's microsite includes a unique phone number for lead tracking.
True
What is the custom financial payment type included in GMS?
Complimentary
True/False: Promotional gift card sales are included in the KPI's "Gift Card Sales" category.
False, promotional gift card sales are NOT included in this calculation, only paid gift card sales report in "Gift Card Sales"
Who are the recipients of Static Reports?
Owners (managers by request of owner)
What three email campaigns are automatically set up for new spas?
Touchpoints Newsletter, appointment confirmations, & SMG feedback survey request
What are the three recommended email campaigns we suggest new spas set up right away?
Member birthday coupon, member rewards point levels, & Last Minute Deals
What report should be used in Zenoti to calculate GMS?
The Collections Report (under Financials Report)
What days of the week are reported in the KPI?
Sunday-Saturday of the prior week.
In the ranking dials portion of the report, what three groups of spas are used for rankings and comparisons?
Chain, cohort, & market
What do we consider a healthy weekly average prospect count for a spa in their first year of operations?
45 prospects per week
Why is there a one week delay in the KPI report being delivered?
We report on Thursday to allow spas to make any transactional edits prior to the royalties being assessed.
What are the three items that are SUBTRACTED from the GMS equation?
Tax collected, tax collected on complimentary, & tax and tips on gift card redemptions
Name the nine key performance metrics of the KPI report.
YoY comp, members last week, new prospects, memberships sold, attrition, net gain/loss, gift card sales, average ticket, & # of service tickets
What is the main goal of static reports?
To guide spa leaders where to celebrate and where to coach.
When should the Zenoti Intercom be used and when should IT Support be utilized?
The Zenoti Intercom should be used for any Zenoti related issues. IT Support should be used for emergency support and regular support.
What is the difference between the KPI conversion rate and total conversion rate?
The KPI conversion rate is total memberships sold/new prospects (a marketing conversion rate). Total conversion rate is total memberships sold/total prospects (a sales performance conversion rate).