CTA Media Formats
The digital screen with 12 paid ad spots and touch-enabled advertising.
What is IxNTouch Kiosk?
The CEO of Intersection.
Who is Ari Buchalter?
The form of creative work that has been completed or submitted by designers to prospective clients to show what their brand would look like on a form of media.
What is spec art?
The popular appetizer served in Mexican restaurants made from avocados.
What is Guacamole?
The poster commonly found in the majority of the 135+ CTA stations. Its dimensions are 46"H x 60"W.
What is 2 Sheet?
The lover of Diet Coke and Queen of Charting who is also on the board for One Tail At a Time.
Who is Gia Weber?
The term for measurement of eyeballs on your ad.
What is Impressions?
The flat Mexican bread, made from flour or corn, used to make many Mexican dishes.
What is Tortilla?
The takeover of an entire station with with a combination of static, digital, and direct-application media that can’t be missed.
What is Station Domination?
The organizer of snacks, planner of events and watch-person of the front desk in Chicago.
Who is Sally Albrecht?
The media company responsible for bus shelter advertising in Chicago.
What is JCDecaux?
The brand of tequila co-founded by George Clooney.
What is Casamigos?
The unit on the ceiling of a train or bus. It draws passenger attention upward, making your brand stand out above the crowd.
What is Michelangelo?
The SMB rep known for his dad jokes.
Who is Aaron Brim?
The % of young professionals age 21-34 living in Chicago who have used the CTA in the last week.
What is 52%?
The type of band commonly found at a Cinco de Mayo celebrations/parades.
What is Mariachi Band?
The unit typically paired with Bus Queens or Kings.
What is Headliner?
The fearless leader of the Chicago SMB team.
Who is Nicki Stanula?
The physical inspection of ad units that comprise an OOH program. This may include drinks or lunch along the way.
What is Market Ride?
The Spanish word for beer.
What is Cerveza?