Types
How many types of interviews are there?
4 types
what is a general strength for all individual types of interviews
what is researcher bias?
when a researchers pre-existing beliefs, ideas or opinions may influence the research process
What are the four types of interviews?
Structured, semi structured, unstructured, focus group
what is the strength for structured interviews?
•answers are more similar making it easier to compare
what is conformity?
an individuals thoughts/actions are changed in a way that make them consistent with the actions and expectations of others
What are the definitions/diffrences of each interview?
structured way- using a question guide and following it
semi- structured- using a guide but can be in a diff order
unstructured- using a guide but adding questions based on the answers
focus group- a qualitative method asking questions to a group of people
strengths for semi-structured and unstructured interviews?
•Interviewers can elaborate on the questions, exploring new information that they did not anticipate
why is data analysis so time consuming?
because people have DIFFERENT set of answers
what is the main strength for focus group interview?
•may trigger ideas from participants that would other wise not happen in a one-on-one interview or a questionnaire
what is hard to guarantee in focus group interviews?
confidentiality
definition: individuals may change their behavior in order to have other view them more favorably
SOCIAL DESIRIABLITY EFFECT