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100
  • Small number of consumers take part in a group discussion
  • Focus Groups
100
  • What are the four principles of the marketing mix?
  • Product, Place, Promotion, Price
100
  • Designing, developing, maintaining, improving, and acquiring products and services that meet consumer needs.
  • Product and Service Management
100
  • A specific group of customers that have similar wants and needs.
  • Target Market
100
  • Direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services.
  • Personal Selling
200
  • An approach that considers the needs of customers then developing a marketing mix.
  • Marketing Orientation
200
  • An organizational function and a set of processes for creating, communication, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
  • Marketing
200
  • Guided by facts and logical purchases
  • Rational buying motives
200
  • Involves determining the best ways for customers to locate, obtain, and use the products and services of an organization.
  • Distribution
200
  • Analyzing existing information gathered for another purpose but used to solve a current problem is known as:
  • Secondary Research
300
  • Is an ongoing program of non-paid and paid communications.
  • Public relations
300
  • Includes one or more other businesses between the producer and consumer
  • Indirect Channel of Distribution
300
  • Communicates with many people at the same time with a common message
  • Mass promotion
300
  • The blending of four marketing elements: product, place, price, and promotion
  • Marketing Mix
300
  • Finding solutions to problems through carefully designed studies involving consumers.
  • Marketing Research
400
  • Obtaining, managing, and using market information to improve business decision-making and the performance of marketing activities.
  • Marketing-information management
400
  • Setting and communicating the value of products and services
  • Pricing
400
  • Person, companies, and organizations that buy products for the operation of a business, for incorporation into other products and services, or for resale to their customers.
  • Business Consumers
400
  • Collect information by recording the actions of consumers rather than asking them questions
  • Observations
400
  • When customers are offered choices of features
  • Options
500
  • products move from the producer straight to the consumer with no other organizations participating
  • Direct Channel of Distribution
500
  • The route a product follows and the businesses involved in moving a product from the producer to the final customer.
  • Channel of Distribution
500
  • What Breakfast items can you find at Mr. Linderwell's house
  • Poptarts. Lucky Charms, Oatmeal, Rasin Bran Crunch
500
  • The locations and methods used to make a product or service available to the target market.
  • Distribution
500
  • Difference between the selling price and profit
  • Gross Margin